True Turf Launches Full-Service Artificial Turf Superstore

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True Turf Inc., will move its headquarters from 2067 Wineridge Place, Suite E, Escondido CA 92029 to 1924 West Mission Road, Suite A, Escondido CA 92029 effective August 2, 2010.

"I’m gratified our brand has reached that point in the market requiring expansion.”

To accommodate unprecedented demand in the artificial turf industry, True Turf Inc. is moving to new, larger facility to accommodate its unique full-service approach.

True Turf's "superstore" concept will serve retail and wholesale consumers and feature indoor and outdoor showrooms. With a self-contained warehouse, True Turf's revolving inventory can expand to 50,000 square feet of synthetic lawn.

"I’m gratified our brand has reached that point in the market requiring expansion,” said Frederick “Fritz” Quindt IV, chief executive of True Turf Inc. “The new location is adjacent to the CA-78 and I-15 corridors for easy access and enhanced exposure to our 'Fake Grass/Honest Value' experience. It's a place where customers can see multiple varieties of turf and putting green installed, to try before they buy. And we'll have enough warehouse space to satisfy growing business-to-business sales and reduce material costs.”

About True Turf Inc.

True Turf Inc. is a leading authorized dealer of TigerTurf synthetic lawns and putting greens in California and an exclusive distributor of FlexSand® infill, an elastomer-coated silica that is cool to the touch and fully shock-absorbent. True Turf installs the highest-quality synthetic lawns, putting greens and athletic fields throughout Southern California and provides turf to a wide range of contractors throughout the United States.

For more information, True Turf Inc. can be reached at +1-877-743-8783 (TRUE) and at 1-760-743-8873 (TURF),


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Fritz Quindt IV