“Adometry helps us ensure that our client’s ads are running in the best possible environments and positions, with the highest degree of reporting accuracy," said Jerome FitzGibbons, EVP, Collective.
Kirkland, WA (PRWEB) August 3, 2010
Adometry, a leader in ad verification and effectiveness metrics for online display ads, announced a growing list of networks offering Adometry’s services to improve brand safety, ensure compliance with insertion orders and improve the effectiveness of online display advertising.
The following companies have agreements in place allowing them to offer Adometry’s Integrity or Veracity products: AudienceScience, Collective, Dedicated Media, Goodway Group, Traffic Marketplace, Undertone Networks, and ValueClick Media. Because of increased customer demand for Adometry’s unique services, this list will continue to grow over time.
“Transparency and brand safety have always been the hallmarks of Collective’s business,” said Jerome FitzGibbons, EVP, Collective. “Adometry helps us ensure that our client’s ads are running in the best possible environments and positions, with the highest degree of reporting accuracy.”
Over 95% of advertisers indicated a greater need for transparency and brand safety according to a recent study by the Winterberry Group. Additionally, with the release last month of the IAB’s Networks and Exchanges Quality Assurance Guidelines, more networks are looking for ways to increase brand safety while also controlling their degree of transparency, from full transparency to no or limited transparency. Adometry is the only player in this space that offers both.
“Many companies are looking for an ad verification player that they can trust to deliver quality results and fewer false positives,” said Jim Ewel, CEO of Adometry. “We’re very pleased to be working with these leaders in the online advertising industry to verify the quality of their campaigns while also providing the degree of transparency appropriate to their business model.”
Adometry was founded in 2008 with the mission of bringing greater levels of transparency and accountability to the online advertising industry. Our commitment to our customers and our partners is to provide innovative and high quality products, transparency and honesty in all our dealings, and exceptional levels of customer service.
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