Connecture, Inc. Announces Investment in Expanded Distribution Services Channels for the Health Insurance Industry

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Investment focuses on leveraging existing sales automation technology and developing new products for future growth.

Connecture, Inc., the leading provider of Web-based sales, service, and process automation solutions to the health insurance industry, has announced a long-term investment in expanded distribution services across the health insurance industry. This investment focuses on leveraging Connecture’s existing sales automation technology as well as on developing new products to support the future of health insurance sales and distribution channels.

Eleven of the top 20 health insurance carriers in the country utilize Connecture’s InsureConnect software platform for online sales functions, including quoting, rating, and enrollment across all market segments. “We have a history of connecting carriers to their constituents via an efficient, user-friendly, online shopping experience from the carrier’s website,” commented Dan Maynard, Chief Executive Officer at Connecture. “But, consumers, brokers, and groups have so many different ways now to shop, compare and buy insurance online. We intend to leverage our current technology to support our client’s need for connectivity to multiple distribution channels.”

Connecture’s recent acquisition of the multi-carrier quoting platform Insurint is the first step in the company’s strategy involving public and private shopping platforms. The acquisition created the largest end-to-end sales automation provider in the health insurance market, which Maynard said will allow Connecture to extend its existing technology to support state-based exchanges, retail shopping platforms, and for all future distribution channels that will evolve.

“Leveraging our technology in public and private shopping platforms will take the cost and friction out of the distribution of health insurance,” explained Maynard. “In this post-reform environment, it is critical that the technology used to create both the public state-based exchanges and the private retail distribution channels be a proven technology that is implemented by people with a deep understanding of the health insurance industry. Connecture’s 11 years of experience automating the sales and service processes for health insurance companies makes us uniquely qualified and well-positioned to be a strong partner in the development of state-based exchanges and other shopping platforms for retailers and aggregators.”

“We believe that by effectively utilizing multiple sales distribution channels, carriers will increase their sales productivity and lower costs to their customers,” Maynard concluded. “To support our clients, Connecture will invest in adding product features, along with allocating internal management and leadership to this effort, to successfully support a full range of sales distribution channels.”

About Connecture
Connecture is solely focused on delivering integrated Web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 80 health plans and insurers, and its InsureConnect suite of solutions currently supports the sales and servicing of 11 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decreased overall operating expenses. For more information, call Meg Riddle at 262.408.3865 or visit the Connecture website at Connecture has offices at 101 Marietta Street, Suite 1600, Atlanta, GA, and at One Riverwood Place, N17W24222 Riverwood Drive, Suite 330, Waukesha, WI.


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