San Francisco 49ers Sign Multi-Year Licensing Agreement with Accelar to Develop 49ersExperiencetm and 49ersExpresstm Brands, Products and Services

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Accelar, Silicon Valley based Web 2.0 Internet Technology Development and Marketing Company, announced a comprehensive, multi-year licensing agreement with the San Francisco 49ers, to develop a new, enhanced and branded Game Day Experience for 49ers fans under the 49ersExperience brand; and to develop and market transportation options under the 49ersExpress brand.

Accelar, Silicon Valley based Web 2.0 Internet Technology Development and Marketing Company, announced a comprehensive, multi-year licensing agreement with the San Francisco 49ers, to develop a new, enhanced and branded Game Day Experience for 49ers fans under the 49ersExperiencetm brand; and to develop and market transportation options under the 49ersExpresstm brand.

In a related development, the San Francisco 49ers and Accelar also announced the launch of:

  •     49ersExperiencetm, branded 49ers game day experience, and http://www.49ersExperience.com, state-of-the-art Internet Portal to market and sell 49ersExperience branded products & offerings
  •     49ersExperiencetm call center also powered and managed by Accelar
  •     49ersExpresstm, one-stop game day and tailgate round-trip transportation packages.

“We are delighted to partner with Accelar to develop 49ersExperiencetm and 49ersExpresstm brands and associated products and services for our fans to further enhance, extend and expand their 49ers experience,” said Jim Mercurio, Vice President Stadium Operations & Security for the 49ers. “In 2009, Accelar launched the http://www.49ersExperience.com portal and comprehensive 49ers game day packages within two weeks of signing an agreement with us - quite an impressive feat. We are excited about leveraging what Accelar launched in 2009 and about partnering with Accelar to develop new and innovative ideas and business models to develop the 49ersExperience and 49ersExpress brands.”

The combination of a state-of-the-art Internet portal, an Internet powered Call Center and a transportation service representing the highest quality standard, has created a new business model, which the 49ers and Accelar refer to as the ‘Click-and-Mortar’ service delivery model.

“We are excited about the immense and unlimited possibilities of creating new, unique and exciting dimensions of the game day experience for 49ers fans and excited about extending our partnership with San Francisco 49ers, one of the most storied franchises in the National Football League (NFL) and one of the top five most recognized brands in the sports arena in the United States,” said Accelar President & CEO Kumar Shah. “We couldn’t have picked a better and more progressive partner than the San Francisco 49ers and a better venue than San Francisco Bay Area to showcase our ‘click-and-mortar’ business model – combining ‘brick-and-mortar’ transportation service with the power of the Internet ‘clicks’ to deliver a unique and tangible experience to the sports fans.”

About San Francisco 49ers
The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and won each Super Bowl contest it entered, earning five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has five conference championships and 17 divisional championships and was the first major league professional sports franchise to be based in San Francisco over 60 years ago. For more information visit http://www.49ers.com

About Accelar
Accelar, Inc., a Silicon Valley based Web 2.0 company, specializes in marketing, building, and launching Business-to-Consumer (B2C) E-Commerce web portals for the $95B group travel services industry and sports, events and destination portals. The company’s Web 2.0 platform, Accelaratetm, and Internet Portals built on this platform provide on-the-fly inquiries, travel package selection, comparison shopping, lead-generation, online reservation and order fulfillment of group travel packages, which may include ground transportation, activities, accommodations and other travel components that can be dynamically packaged and integrated for travel products and services. Founded in 2006, Accelar has designed, developed and launched a variety of Internet websites and portals, including http://www.MyCharterBus.com, http://www.49ersExperience.com, http://www.RenoTahoeExperience.com. Accelar has signed agreements with San Francisco 49ers among other professional and college sports teams to launch Internet powered and Branded Game Day Experience for these teams. For more information please visit http://www.accelarinc.com or call 408.850.9999.

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Kumar Shah
Accelar, Inc.
408.850.9999 ext. 703
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Allan Linden
Accelar, Inc.
408.850.9999 ext. 717
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