Beren Shoes Launches A New Ecommerce Website,, on the D.M.insite Mercury Platform™

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The new site gives customers control of their shopping experience with all-new streamlined and intuitive navigation, plus the new ecommerce platform significantly reduces the burden of online merchandising for Beren Shoes

We fully recognize the way people shop is changing rapidly with the advent of new technologies and we are committed to offering our valued customers not just the world's greatest shoes, but also the best shopping experience possible.

D.M.insite, a company that specializes in developing and delivering ecommerce Software as a Service (SaaS) for retail and mail order catalog companies across the nation, today announced that Beren Shoes, Inc., an industry-leading retail and mail order catalog company specializing in a selection of sizes and widths in classic contemporary footwear, has launched its new ecommerce website on the D.M.insite Mercury Platform™ (Mercury Platform). The newly designed site with dramatically updated features embodies Beren’s goal of helping their customers find the perfect shoes.

“We’re a family business with three generations actively engaged in providing world-class service across all of our divisions. And while we started with traditional brick-and-mortar retail stores, which evolved into an international mail order business and website, we are proud to provide our customers with a variety of ways to shop with us,” states Beren Shoes President David Beren. “We fully recognize the way people shop is changing rapidly with the advent of new technologies and we are committed to offering our valued customers not just the world's greatest shoes, but also the best shopping experience possible.”

Improved Navigation and Searching boasts a clean uncluttered design with moving images and featured content prominently displayed on the home page.

The new site cuts through the browsing clutter by giving site visitors a guided navigation that truly lets the visitor define their own shopping experience. Shoppers can quickly find products that meet their specific size, designer, color and other requirements. This new faceted navigation is an especially valuable shopping feature given the unparalleled selection of unique sizes and widths offered by Beren Shoes.

"The new site was designed to provide an elegant, sophisticated and easy-to-use web store that provides our customers with broad functionality that enhances the shopping experience,” said Bruce McCurdy, eCommerce Manager at Beren Shoes. “Our customers asked for the ability to shop by a variety of ways—by designer, by style, by color, by size, by width and by heel-height—and we have delivered. We've also added customer reviews, personal account management features and a simplified, single-page checkout process. And hold onto your hats because we're just getting started!”

New Underlying Technology
A major aspect of the new site is the use of the D.M.insite Mercury Platform, an ecommerce Software as a Service solution designed specifically for mail order catalog and multichannel merchants.

The Mercury Platform eliminates the dependency on traditional IT and ecommerce software providers who often provide rigid frameworks with little room for customization. Beren Shoes has complete control to administer virtually all facets of the new features and functions added to their ecommerce site.

  •     Faceted navigation to drive site sales by giving shoppers the ability to locate exactly what they're looking for within seconds
  •     Cross-sell offers based on other buyers’ shopping and purchasing behaviors
  •     Dynamically updated site categorization to reduce online merchandising burdens
  •     Review and approval of customers’ product ratings and reviews
  •     Multiple product views and images to further enhance the shopping experience
  •     Detailed product information, including care and designer information
  •     Revamped checkout that includes all key information above the fold
  •     Immediate data entry validation in checkout
  •     And much more

“The more effective site navigation and selling functionality offered through the D.M.insite Mercury Platform increases the value of every visitor at,” commented D.M.insite CEO Larry Kavanagh. “Their new site launch sets the foundation for which Beren Shoes can continue to grow and evolve its online business with new features and improvements continually being added to the platform.”

About D.M.insite™
D.M.insite develops and delivers its ecommerce Software as a Service to retail and mail order catalog companies across the nation. The D.M.insite Mercury Platform™ is the company’s flagship ecommerce software that gives clients unprecedented freedom to manage their own sites and grow their online business at a rate that’s more than double the industry’s average. The platform gives merchants the flexibility previously found only in custom code, while providing a stable platform to which D.M.insite adds new selling features each month.

The company also offers D.M.insite Mercury Mail™, its email marketing software that has the best built in practices for segmentation, email automation and email deliverability. Mercury Mail operates seamlessly within the Mercury Platform and as a standalone email-marketing tool.

D.M.insite is located in the greater Cincinnati area and has a technology office in Cupertino, California. To learn more, visit or call 859.261.8700.

About Beren Shoes, Inc.
With long standing retail stores in San Francisco and Palo Alto, as well as an industry-leading mail order catalog, Arthur Beren has set the standard for classic contemporary footwear worldwide for over twenty years. They specialize in carrying a selection of sizes and widths that are unmatched by their competitors and proudly carry styles from the world's most sophisticated designers.

People come from all over the globe to shop at the Arthur Beren flagship store, often arriving straight from the airport. Throughout their organization, they pride themselves on listening to feedback and requests from their customers—requests that led to both a mail-order catalog and a new web store. The Arthur Beren philosophy of exemplary customer service is driven by recognition of the importance of treating each customer as an individual.

Simply put, their goal is to help our customers find the perfect shoes.

For more information
Annette Schloemer


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