PR Agencies are Best Placed to Enter the Social Media Marketplace Says Punch

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The very nature and expertise of PR consultants and their approach to marketing makes them best placed to enter the realms of social media for brands and businesses according to integrated PR, search and social media agency Punch Communications.

Social media is a huge opportunity for the PR industry to further influence the online work, and an opportunity that more agencies should be investing time and effort in maximizing, The same can certainly be said for SEO activity too, which again lends itself to the PR skill set.

The very nature and expertise of PR consultants and their approach to marketing makes them best placed to enter the realms of social media for brands and businesses according to integrated PR, search and social media agency Punch Communications.

The role of PR consultancies in managing reputation and influencing public perception, both online and offline, is a vital component in the management of social media profiles at a brand level. The establishment of an appropriate tone of voice and measure approach to social media also lends itself to the PR skill set, and as such Punch has indicated that PR agencies are perfectly positioned to take on this role in marketing.

Pete Goold, Managing Director of PR consultants Punch, said: "The core aspect of social media activity on a brand level is the management of relationships with consumers in an open online community. At Punch, we feel that PR agencies are best placed to consult on this activity should brands wish to ensure their social media activity is as effective and beneficial as possible.

"Social media is a huge opportunity for the PR industry to further influence the online work, and an opportunity that more agencies should be investing time and effort in maximizing, The same can certainly be said for SEO activity too, which again lends itself to the PR skill set."

Having evolved from being a traditional PR company in the past few years, Punch now offers the majority of its clients some form of digital consultancy, be that social media services or search marketing. Punch's flexibility during the economic downturn saw it develop this additional proficiency in various aspects of digital marketing, and the agency remains committed to staying ahead of the curve and passing on the benefit to all of its clients.

For more information, or to enquire regarding vacant roles in PR, search or social media at Punch, please call 01858 411 600, or visit punchcomms.com.

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