Nearly 30,000 Balls Have Been Launched on Sony Ericsson's Facebook Emusicon Pinball Game

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Since the release of Emusicon Pinball, six-thousand-six-hundred and seventy-nine unique users from across the world have played the computer pinball game on the Sony Ericsson Facebook page, with a total of nearly 30,000 virtual balls launched.

Since the release of Emusicon Pinball, six-thousand-six-hundred and seventy-nine unique users from across the world have played the computer pinball game on the Sony Ericsson Facebook page, with a total of nearly 30,000 virtual balls launched.

Players have flocked to the page from every corner of the globe, including Saudi Arabia, Colombia, Russia, Palestinian Territories and Malaysia as well as the United States and European countries like the United Kingdom and the home of Sony Ericsson, Sweden. It is thought the game's popularity is in part due its quick and easy nature. Superior gaming skills are not required to have fun with the flippers and with an average time of three minutes forty-eight seconds spent on the game, users can get a fix of free online pinball without setting special time aside to play.

Fans of the Facebook page have been determinedly competing for a place on the leader board, which is uniquely generated for each player after each game. It shows the top six high scorers within a users' friend network, driving each player on to have another shot at beating the pinball wizards displayed. Players don't have to be a fan of the Sony Ericsson page to join in the internet pinball battle, they can just visit the tab and click start. Nevertheless, analytics suggest that recent increases in fans may be in part attributable to the addition of this new arcade classic for the twenty first century landing on the social networking page.

Ben Padley, Head of Digital and CRM for Sony Ericsson, commented: "We're delighted that fans and their friends have been enjoying our Emusicon Pinball game and it has been great to see that players have been coming from very diverse locations, from Indonesia to Egypt, from the Netherlands to Nepal. We like to give something back to people who have taken the time to become a fan of our global Facebook page, whether that's through a game or with the phone giveaways we run, and our commitment to engaging with our customers will hopefully encourage others to join in the conversation about the Sony Ericsson brand."

For more information on Sony Ericsson and its products, visit sonyericsson.com.

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Pete Goold
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