Perfect Market Appoints Guy Vidra as VP of Business Development

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Media and technology expert with over a decade of experience at the executive level to drive business development at Perfect Market, as the company continues to expand its leading content monetization platform to professional publishers worldwide

Perfect Market announced today that it has appointed Guy Vidra to Vice President of Business Development. Vidra will lead Perfect Market’s strategic partnership and customer programs, assessing business opportunities within the company’s target markets.

Prior to joining Perfect Market, Vidra was head of business development and emerging media at Washington Post Digital, where he was responsible for development across new technology platforms and overseeing strategic partnerships. Earlier, Vidra served as President of 2ergo Americas Inc., directing overall operations for the publicly traded global leader in mobile marketing products and services. Before 2ergo, Vidra was Senior Vice President of Business Development at Oddcast Inc., a leading rich media technology developer, where he worked closely with a broad range of companies.

“Guy has deep experience managing high-growth companies at the intersection of media, technology, and publishing,” said Julie Schoenfeld, President and CEO of Perfect Market. “Guy’s insights into leveraging technology to generate revenues in the media industry will be an asset to Perfect Market as we bring our leading content monetization platform to more and more publishers around the world.”

Guy received his MA from The Fletcher School of Law & Diplomacy and his BA from The University of Michigan.

About Perfect Market
Perfect Market, Inc. helps publishers create additional value from their online content with little effort and no risk. A spin out of Idealab, Perfect Market builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. The company is based in Altadena, CA.

Perfect Market is a trademark of Perfect Market, Inc.
All other trademarks and registered trademarks are the property of their respective owners.
© 2010 All rights reserved.


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Rachel Petersen
Nectar Communications
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