Smart Content Conference Features All-Star Lineup of Media & Technology Speakers, October 19 in New York

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Content management, media & publishing, and agency executives -- and start-up founders and consultants -- will headline unique New York "digital transformation" conference, focusing on use of search, analytics, and content strategy to discover business value in enterprise and online content. (

A Visionaries Panel featuring Dries Buytaert, open-source innovator and CTO of Acquia, Natasha Fogel, EVP at Edelman StrategyOne, and Xerox PARC Research Fellow Mark Stefik will headline Smart Content, the only industry conference focusing on the application of analytics to enhance the business value of enterprise content and social media. The October 19 New York event, organized by industry analyst Seth Grimes, targets media & publishing, agency, marketing, and related executives, strategists, and staff. (

“Smart Content will provide an unmatched opportunity to learn how to tame and profit from the information explosion.” according to Grimes. “We’re bringing together thought leaders and implementers to talk digital transformation, about creating and delivering content – whether news, social presence, advertising, or market messaging – that is findable, compelling, reusable, and profitable. October 19 will be a day well spent all attendees.”

Smart Content speakers represent a diverse set of backgrounds and companies. They all focused on content strategy and analytics, whether representing an enterprise-software leader or start-up, an online agency, a publishing organization, or a consultancy. Sessions include –

  •     “What Business Innovators Need to Know about Content Analytics,” presented by Jeff Fried of Microsoft
  •     “Imagine a Nimble World: Challenging the Publishing Industry,” with Rachel Lovinger, Content Strategy Lead, Razorfish
  •     “How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search,” Darrell W. Gunter, EVP/CMO, Collexis
  •     “Content, Data and Humans: Putting Analytics into Action,” Randall Snare & Elizabeth McGuane, iQ Content
  •     “Corporate Reputation and Risk Management,” David Geddes, Vice President, Research and Development, Evolve24
  •     “Analyst Tools, Competitive Analysis, and Market Intelligence,” Fred Wergeles, President, Fred Wergeles & Associates LLC
  •     “Actionability and ROI from Social Media Sentiment Analysis: Myth or Miracle,” Aafia Chaudhry, President, Noesis
  •     “Content Analytics for Better Search,” Otis Gospodnetic, Partner, Sematext

The program includes a series of lightning talks – demo-presentations of new and innovative content-analysis tools, platforms, and solutions for news and social media, content management, search, and other mission-critical needs. Attendees will benefit from a discreet matchmaking service as well as informal peer-networking opportunities.

“Smart Content is designed for decision makers, implementers, solution providers, and also investors. We’re expecting great things to happen,” said Laurel Earhart, Smart Content marketing director. “Attendees will learn a lot, but also there are important strategic deals just waiting to be done. Whether you’re a content producer, publisher, or consumer, or if you plan to do business in this space, you need to join us.”

Smart Content is produced by Alta Plana Corporation. More information including registration details is available at Registration by September 6th qualifies for the Early Bird price of $795 (save $200). An additional $50 off the Early Bird registration fee - a total savings of $250 – is available with this discount code: PRW50.

All inquiries, e-mail laurelearhart(at)gmail(dot)com, or call +1 (520) 390-1421.

About Conference Chair Seth Grimes –

Seth Grimes is an analytics-strategy consultant with Washington DC based Alta Plana Corporation ( He is founding chair of the Text Analytics Summit and the Sentiment Analysis Symposium, text analytics channel expert for the, and contributing editor at TechWeb's Intelligent Enterprise. Grimes is the leading industry analyst covering text and content analytics. He consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics.

About Conference Marketing Director Laurel Earhart –

Laurel Earhart is a marketing and business development consultant who divides her time between the East and West Coasts. She is a seasoned media professional who has bought and sold online content since the late 1980’s. She was the first director of Business Development for News and Politics at America Online. She later served as the National Director for Sales Operations at AOL for its family of brands and was Vice President of Business Development for SentiMetrix, a Washington, DC based sentiment analysis technology firm.

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