Avectra Announces Enhanced Fundraising Solutions for Associations

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Association Management Software Market Leader Continues Innovation with Integrated Solutions Associations Need to Raise Funds and Support Efforts

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A growing number of Avectra clients conduct significant fundraising efforts with our current fundraising module and use our built-in tools to optimize their processes.

Avectra, the leading provider of web-based association management software (AMS), today announced enhanced fundraising solutions to help association leaders improve donor engagement, advocacy, and fundraising efforts – key revenue drivers for association and not-for-profits.

Avectra’s leading association management solution (AMS) combined with the integrated, enhanced fundraising functionality allows organizations to manage their important fundraising activities within their central membership database. The combination of the industry leading AMS with powerful fundraising, e-Mail marketing, and website management provides real-time tools to drive ongoing fundraising efforts and eliminates the costly need for additional software and time-consuming integrations.

Avectra’s new fundraising enhancements include:

  • New giving options including planned giving, challenge grants and special events
  • Ability to renew expiring pledges including auto-renewals
  • Added contact management integrated with the member and prospect database
  • Additional campaign management option including recognition levels and asset tracking

“A growing number of Avectra clients conduct significant fundraising efforts with our current fundraising module and use our built-in tools to optimize their processes,” said Patrick Dorsey, vice president of marketing for Avectra. “These enhancements drive member and fundraising success to the next level as associations step up fundraising efforts in such a competitive marketplace. Avectra customers will be able to identify their most valuable members and supporters as well as help strengthen the individual’s relationship with the organization, fuel the passion to further their cause and deliver enhanced services to support ongoing fundraising.”

Avectra’s fundraising solution helps associations cultivate donor relationships and automate online fundraising by:

  • Identifying and monitoring interactions with prospective and active donors
  • Tracking campaign progress, pledges, and contribution metrics
  • Personalizing communication to target audiences to promote campaigns, event registration, and volunteer opportunities
  • Providing multiple collection options including pledges, online, and offline transactions
  • Routing gifts into multiple funds and accounts in the same transaction
  • Sharing information with key stakeholders through built-in fundraising reports
  • Identifying and motivating donors through personalized donor cultivation or “move management”

Starting with proven fundraising technology already available in the company’s netFORUM Enterprise association software, the company will be introducing these enhancements in the upcoming release of netFORUM Enterprise 2010. Enhanced fundraising functionality will be available in netFORUM Pro in 2011.

For more information about Avectra’s membership management software with integrated fundraising solutions or to sign up for a free online demonstration, visit http://www.avectra.com/livedemo.

Avectra is participating in the 2010 ASAE Annual Meeting and Exposition on August 21-24 in Los Angeles. Visit booth #417 for information regarding netFORUM and all Avectra solutions.

About netFORUM Team & Pro
netFORUM Team & Pro are Avectra's 100% Web-based association management software solutions. With complete association management functionality, both products are designed and configured to meet association needs without the cost or complexity of customization. Avectra Social Community provides netFORUM Team and Pro customers with social networking tools designed to improve the organization’s business, recruitment efforts, member communications, and results by inspiring conversations with and between members, building long-term loyalty, and forging deeper relationships with their members.

About netFORUM Enterprise
netFORUM Enterprise is Avectra's hosted, enterprise level association management that delivers advanced association management tools and the ability to be customized to meet the most complex business needs – all while remaining on the upgrade path.

With more than 30 modules designed for complete association management and Avectra's on demand SaaS (software-as-a-service) model, netFORUM Enterprise is accessible at any time, from anywhere. And customers can rest assured knowing that their data is safe, as all Avectra solutions run in a secure, world-class hosting facility with complete system redundancy, fail-safe power systems and full database backup.

In addition to Avectra’s internal development and implementation resources, the company also boasts a network of implementation and industry solution partners who work with the company’s customers to implement netFORUM Enterprise or extend the system’s functionality. Some of the company’s partners include Agilutions, Core Partners, DSK Solutions, SusQtech, and Real Magnet.

About Avectra
For the last 16 years, Avectra has been translating our customers’ needs into market-leading association management software – whether our customers serve members by the hundreds or hundreds of thousands. Our 100% Web-based technology integrates data with business processes and then automates it, so our customers can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our customers need to run their businesses and lead their industries. With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our customers current with the latest technology. Avectra is headquartered in McLean, Va., with a regional office in Chicago.

To explore the netFORUM family of products, please visit http://www.avectra.com, or call 800-858-8272.

Media Contact:

Patrick Dorsey
(703) 506-7037


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Patrick Dorsey
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