NSPRA and SchoolMessenger Partner to Present the 2010-2011 PR Power Hour

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Professional Development Program Taps Experts to Address Nine Key Issues That Will Challenge School Communities in the Coming Year

SchoolMessenger, a leading U.S. parental notification company, and the National School Public Relations Association today announced the two organizations have once again partnered to present the 2010-2011 PR Power Hour, a professional development program for educators.

The PR Power Hour series, now in its eighth year, is a popular program that features top experts in school communications who speak from personal experience and present best practices for handling issues and concerns that challenge school communities around the U.S. and Canada. This year the program will include sessions on budget communications, proposed immigration legislation, social media, school lunch reform and more. For the complete 2010-2011 PR Power Hour line-up visit http://www.nspra.org/pr_powerhours.

"SchoolMessenger understands the vital role communication plays in our schools and districts and we are very pleased that their partnership will allow more educators to participate in the PR Power Hour," said Rich Bagin, executive director of NSPRA. "Today's educators are keenly aware of the important role they play in effectively managing concerns within their school communities. Our goal is to help them become better communicators by tapping experts who have walked in their shoes and creating strategic, integrated communication programs that allow them to stay one step ahead of the issues."

The 2010-2011 Power Hour program includes nine sessions that are presented in either audio or webinar format. An interactive forum follows each session to allow participants to pose questions, share ideas and communicate among themselves for several months following the live program.

Following is the schedule of upcoming PR Power Hour sessions:

  • September 17: S.O.S. (Save Our Schools) Budget Communications: Becoming a "First Responder"
  • October 15: The Immigration Impasse: Communication Challenges and the Impact of Proposed Immigration Legislation on Schools
  • November 5: Get Social - Using Facebook and Twitter to Build Your District's Network
  • December 3: Grassroots Advocacy: Nurturing Support with Strategic Communication
  • January 7: Facebook Face-Offs (or What to do About Social Networking Sites Outside of Your Control)
  • January 28: Get Ready for the "Food Revolution": What the Push for School Lunch Reform Means for Your District
  • February 25: High Tech Meets High Touch: Using Social Networking Tools to Build Powerful School-Community Relationships
  • March 18: One is the Loneliest Number: Maximizing the One-Person PR Office
  • April 15: PR Crossfire with NSPRA Leaders

"The NSPRA has been helping educators tackle communications issues for more than 70 years, and we are extremely proud to support their efforts," said Nate Brogan, vice president of marketing for SchoolMessenger. "We live in a world of 24/7 access to news and information, so parents expect nothing less from their local schools, yet educators are more strapped for time and resources than ever before. The PR Power Hour series represents an affordable and effective way for educators to better address the big communications challenges that are facing them."

Effective today, educators can sign up for the 2010-2011 PR Power Hour series on the NSPRA website. The first 100 members to register will pay just $49 for each program; additional registrants will be charged $69 each. Cost for non-members is $99 per program.

Since 1935, NSPRA has been providing school communication training and services to school leaders throughout the United States, Canada, and the United States Department of Defense Schools worldwide. NSPRA's mission is to advance education through responsible communication and is celebrating its 75th Anniversary this year. For more information about NSPRA, go to http://www.nspra.org.

About SchoolMessenger
SchoolMessenger is a leading provider of notification solutions for education. Thousands of school districts, public schools, colleges, universities, private schools and other educational facilities in all 50 states depend on the company's innovative solutions to connect and effectively communicate with millions of parents, students and staff every day. Founded in 1999, the company is headquartered in Santa Cruz, California. For information, visit http://www.schoolmessenger.com or call 888.527.5225.

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Carleen LeVasseur
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