Retail Industry-First: Shoppers Can Precisely Locate Items In-Store on their Phones with Meijer’s Free ‘Find-it’ App

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Point Inside’s mobile content platform enables in-store product search and delivers precise map locations of items to consumers’ smartphones.

Saving time, enabling self-service, and making sure shoppers don’t leave the store without finding what they need is a win-win for both shoppers and retailers.

Meijer ( and Point Inside™, Inc. ( today announced that Meijer, has launched its free ‘Find-it’ mobile app, built upon Point Inside’s mobile destination content platform. For the first time, shoppers can see the location of more than 100,000 items in a retail supercenter using their smartphones. Shoppers no longer need to ask store employees the common question `Where is…?’ as items’ locations are represented as pins placed on an interior map of the store. The application also provides updated information on weekly specials and product promotions available in the store, with the ability to instantly locate sale items.

During this pilot phase of the program, four Meijer supercenters have been enabled:

  •     Meijer at Cascade , located at 5531 28th St SE, in Grand Rapids, Michigan
  •     Knapp’s Corner, at 1997 E Beltline NE, in Grand Rapids, Michigan
  •     Gaines Township, at 1801 Marketplace Drive, in Gaines Township, Michigan
  •     Grandville, at 3434 Century Center Drive SW, in Grandville, Michigan

Point Inside’s platform facilitates the aggregation of destination-specific content, adding the critical context of location to each item. This marrying of ‘what’ to ‘where’ enables shoppers to quickly find what they need at their destinations, whether it’s a specific department, service, like a fitting room or restroom, or even an individual product on the shelf.

“We’re very pleased about the launch of the Find-it mobile app,” said Elizabeth Wilson, online/mobile marketing specialist for Meijer. “Meijer is always looking for ways to improve our customers’ shopping experience. So we are truly excited to introduce technology that not only continues our company’s tradition of innovation, but helps makes shopping more convenient and fun for our customers.”

“One of the most common questions every retail associate hears is 'Where can I find the...?’”, said Jon Croy, co-founder and VP, Business Development for Point Inside. “As a retail thought leader, Meijer quickly understood the benefits of the Point Inside platform. Saving time, enabling self-service, and making sure shoppers don’t leave the store without finding what they need is a win-win for both shoppers and retailers.”

In addition to locating specific items, and perusing current sales and promotions, shoppers can view a list of services available in the store and determine their locations, such as the customer service desk, restrooms, or even Sandy the penny pony. Another feature is “Remember My Parking Spot”, which shows the location of your car in the Meijer parking lot, allowing you to quickly navigate to the correct exit when your shopping is done. Finally, location and contact information for all Meijer stores is available.

Meijer’s ‘Find-it’ app is available for free for Android devices in the Android market and also for iPhone and iPod touch at For screen shots and video please visit and select Media Assets.

About Meijer, Inc.
Meijer is a Grand Rapids, Mich.-based retailer that operates 196 stores throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at

About Point Inside, Inc.
Point Inside™, Inc. has developed a mobile destination content platform that enables third parties to leverage Point Inside’s maps, point of interest database and search capabilities. The platform is available for license, and licensees can integrate their own detailed, value-added information on top of Point Inside maps. Point Inside also offers consumers a free mobile application, “Point Inside Maps for Airports and Malls”, on iOS and Android devices. Users can quickly find stores, gates, kiosks, restrooms, elevators, escalators, and other guest services in over 700 malls and airports. Founded in 2008 and based just outside of Seattle, Washington, the company is led by a team of executives with decades of experience developing mobile and Location Based Services (LBS) applications for companies such as Amazon, AT&T, Boeing, Qualcomm, and RealNetworks. Additional details can be found at:; Facebook:; Twitter:

For more information, contact:
Frank Guglielmi, Director, Public Relations, Meijer at frank.guglielmi(at)meijer(dot)com or via mobile at 616-826-6747.
Brian Wilson, VP, Marketing, Point Inside, Inc. at brian(at)pointinside(dot)com or via mobile at 206-962-0238.


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