Translattice Selects Nadel Phelan to Promote New Approach to Cloud and Enterprise Infrastructure for Distributed Applications

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Award-Winning Technology Communications Specialists Selected Based on Enterprise Technology Expertise and Proven Results

Translattice, the predictive data and distributed application company, today announced the selection of Nadel Phelan, Inc. as its public relations firm of record. Translattice chose Nadel Phelan for its comprehensive public relations offering and expertise in emerging enterprise and network technologies.

Translattice
•Translattice represents a radical change in the way enterprise applications and data are provisioned, significantly reducing costs and deployment complexity, while improving system reliability. By anticipating application and data needs based on policy, usage and geography, Translattice delivers information when and where it is needed.

•Translattice has combined innovative approaches with the best work from industry and academia in distributed technology to deliver a distributed application environment with no single point of failure or bottlenecks.

•Translattice helps remove the geographic limitations that many enterprises face today without large capital expenditures. It provides organizations with scalability and elasticity by intelligently distributing available data and application resources as computing requirements change, without impacting performance. Translattice helps drive the quality of service up, while keeping cost down.

Supporting Quotes
•"As enterprises around the world become increasingly distributed and require rapid access to more data and applications, there is a growing need in the market for a more efficient solution to deliver information to users," said Paula Phelan, CEO, Nadel Phelan. "With the unrivaled capability to intelligently anticipate workers' needs, Translattice is radically changing the way enterprises will manage application and data distribution in the next evolution of the Internet."

•"With years of focused experience in network technologies, Nadel Phelan was the natural choice to launch our innovative infrastructure solution," said Frank Huerta, CEO and Co-founder of Translattice. "We look forward to working closely with the Nadel Phelan team to drive awareness of this completely new approach with our customers, channel resellers, partners, and the media and analyst communities."

About Nadel Phelan
Founded in 1993, Nadel Phelan, Inc. specializes in comprehensive public relations for a roster of clients ranging from venerable industry giants to exciting startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain global marketplace awareness essential in obtaining and preserving a competitive edge. Nadel Phelan is headquartered in Silicon Valley, California with offices in New York, Hong Kong and London. For more information please visit http://www.nadelphelan.com or call 831-439-5570.

About Translattice
Translattice is the predictive data and distributed application company that provides information when and where it is needed. Translattice anticipates application and data needs based on policy, usage and geography. This new approach to cloud and enterprise infrastructure results in significantly reduced costs and deployment complexity while improving system reliability. For more information, please visit http://www.translattice.com.

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GRAHAM SORKIN
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