...being a little creative in differentiating yourself from the masses can go a long way. You need to ensure a solid brand positioning...
New York, NY (PRWEB) September 14, 2010
FPC, a national executive search firm, http://www.fpcnational.com, finds that most job candidates do not have strong online brands. Although the current unemployment rate is trending downward, it still stands at 9.5%. To keep the momentum and ensure that job candidates are able to get in front of hiring companies, FPC Recruiters are highlighting some creative strategies.
1. Differentiate Yourself by Determining Your Unique Selling Proposition (USP)
Have you acquired skills in other disciplines that provide a different perspective from those within your field?
Example(s): Working in product development, then transitioning to a marketing role allows you to better integrate the product development cycle with critical marketing deadlines when launching new initiatives.
What examples can you site where you displayed creative thinking in past or current professional scenarios?
Example(s): Promoting your product via social media by posting a ‘how to’ video on your company’s Facebook page (or in previous years, on your company website, as social media is a relatively new tool for corporations); OR, developing a new process (or modifying an existing one) within your department that increased efficiency or profits, or promoted greater internal communications, thereby decreasing departmental silos.
What can you do to acquire new skills and competencies to strengthen your brand?
Example(s): Watch online video tutorials on select topics to remain current in your field of expertise; OR, sign up for free webinars in your field for valuable tips and techniques; OR, follow relevant articles and blogs related to your discipline or industry.
How can you combine interests and hobbies with your professional persona to offer valuable and unique insights?
Example(s): As a marathon runner you leverage your strategy in preparing for marathons to your position at work – specifically, keeping a eye on the big picture, incorporating milestones, tracking progress, and meeting deadlines.
What skill(s) do you bring to the table that no one else brings?
Example(s): Your studies in psychology have enhanced your ability in product sales, by developing very keen skills in ‘reading’ your customer and better engaging them; OR, coaching a little league team gave you practical experience in motivating others to succeed.
2. Devote Time to Building and Monitoring Your Online Presence
Social Networking – Joining social networking sites allows potential employers to view your professional profile. In doing so, be sure to include key words that will be picked up by recruiter searches. This also gives you the ability to include recommendations from business colleagues and partners on your work, and provide a positive personality to your profile. (http://www.LinkedIn.com, http://www.Facebook.com)
Blogging / Micro-blogging / Wiki – Posting comments and insights online enables you to highlight your areas of expertise while building credibility in your industry / field. (http://www.WordPress.com, http://www.Twitter.com)
Social Bookmarking – Your online presence can also be optimized by contributing to relevant bookmarking sites. It creates a more comprehensive view of what you are about. (http://www.Delicious.com)
Video Resume - Developing an online video resume outlines proof of performance, and combines audio, visual and digital.
Online Business Card – Creating an online card allows you to further enhance your brand and online visibility, as well as share information with those who download your card.
All-inclusive Online Site – If you already have an online presence, consider linking your networks in order to leverage the benefits of each. Additionally, adding your profile to an all-inclusive site allows you to aggregate all links to your online persona in one area, micro-blog amongst your community, and monitor your online reputation. (http://www.naymz.com)
Industry / Topic-Specific Groups – By joining groups related to your area of expertise or industry, you also increase your online exposure, as your name will appear in SEO searches related to those groups.
3. Build a Solid Relationship With a Reputable Executive Recruiter
Recruiters are in continual contact with hiring managers and HR executives, so they are hearing first-hand what employers look for in job candidates. Establish a solid relationship with a reputable executive recruiter, as they are a valuable resource to you, and can provide tremendous insights, as well as help you move forward and remain at the forefront of job seeking strategies.
Ron Herzog, CEO & President of FPC said, “The current environment is very competitive, therefore being a little creative in differentiating yourself from the masses can go a long way. You need to ensure a solid brand positioning that is unique to you. Additionally, in these tech-savvy times, having a strong online brand may give you an advantage over other job candidates in providing visibility to potential employers.”
FPC is a national executive search firm with 70 franchise offices. The company has been providing human asset and career solutions since 1959. Advocates for both clients and candidates, FPC recruiters are committed to bringing together the right individual with the right opportunity. For further information about FPC, call 800-886-7839 or visit the FPC Web site at http://www.fpcnational.com. For job search tips, visit the Services section or visit About Us - Media Center, for more information about FPC.
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