New Online Software Tool (CogniStreamer) Enables Companies to Easily Conduct Idea Contests

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CogniStreamer Campaign Manager ® is a new product for innovative organizations to tap into the wisdom of the crowd. Any organization or company can conduct an idea contest.

The CogniStreamer Campaign Manager is a perfect addition to the Innovation Portal. It allows companies to launch external ideation campaigns and set up an inviting and easy to use interface to capture valuable market ideas.

Innovation management software company CogniStreamer ® has launched a new module of its idea management software, CogniStreamer Campaign Manager ™, which uses social networking to promote innovation within the open space of our clients’ customers, partners and the general public. CogniStreamer Campaign Manager is integrated with the full CogniStreamer Innovation Suite ™ and offers a subset of functionality for innovation input such as the submission of ideas, comments and votes.

Perfect for contests, CogniStreamer Campaign Manager allows organizations to pose challenges to their customers, inviting them to submit ideas that benefit both the launching organization and the crowd of participants. Participants can also make comments and vote on ideas. The first deployment of the module will be rolled out in the fourth quarter at CogniStreamer client, RainKing.

Wim Soens, CogniStreamer’s founder and head of development stated, “The CogniStreamer Campaign Manager is a perfect addition to the Innovation Portal. It allows companies to launch external ideation campaigns and set up an inviting and easy to use interface to capture valuable market ideas. Like most CogniStreamer developments, it came about as a result of listening and responding to our clients.”

RainKing is the first to use CogniStreamer Campaign Manager

RainKing exists to help their customers reach IT decision makers. They offer a marketing database which is leveraged on behalf of their client community. RainKing is constantly trying to improve their offering.

RainKing is rolling out CogniStreamer Campaign Manager to share their vision of innovation with their clients. The RainKing Innovation Contests begins in the fourth quarter of 2010, inviting RainKing customers to submit ideas, as well as comment and vote on them. The contest is to help RainKing gain insights into the best products and services they can offer in the future.

RainKing will be offering a number of prizes for the best ideas. RainKing hopes to collect insights into customer suggestions for new products or services. RainKing president, Bill Kapner noted, “As a company with a long history of nurturing a culture of innovation, we’re thrilled to have such an easy to use, yet powerful tool like CogniStreamer Campaign Manager to facilitate the collection and selection of new ideas from our customers. We value our customer’s intelligence and their opinions. CogniStreamer Campaign Manager is the perfect portal for garnering new and innovative approaches”.

CogniStreamer Campaign Manager is available immediately.

CogniStreamer, Inc. ( CogniStreamer ® is a collaborative idea management software tool and has been relied on by the most innovative organizations in the world for over a decade. CogniStreamer represents the best use of adaptive collaborative technology to harness human skill, ingenuity and intelligence. It is an open innovation and collaboration platform where internal colleagues and external partner companies or knowledge centers join forces to create, develop and assess innovative ideas within strategically selected areas. The CogniStreamer portal is an ideal collaborative platform that invites users to actively build a strong innovation portfolio. In addition it provides a powerful resource for internal and external knowledge sharing. The CogniStreamer framework is used by industry leaders such as Atlas Copco, Bekaert, Case new Holland, Cytec, Imec, Picanl and ThyssenKrupp. The full CogniStreamer ® software system is offered as both software as a service and behind the firewall deployments. The complete and fully integrated CogniStreamer Innovation Suite includes the CogniStreamer Innovation Portal, CogniStreamer Campaign Manager, CogniStreamer Mobile ™, CogniStreamer Listener ™, CogniStreamer PatentFlow Manager™, CogniStreamer MediaPortal ™ and the CogniStreamer DealFlow Manager™.

RainKing, ( a Maryland company, provides a subscription database covering the technology operations at major organizations and their key technology decision makers. The RainKing database is integrated with an intelligent marketing platform to easily utilize and leverage the powerful data and intelligence. RainKing covers roughly 4000 organizations that represent the largest users of technology in North America. RainKing also covers a fast-growing number of the largest European users of technology. Our customers are able to achieve shorter sales cycles, more revenue from each account, higher marketing campaign success rates and a lower cost of sales. RainKing is typically deployed across inside sales, field sales and marketing departments.

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Ron Shulkin
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