Gleanster Announces Beta Launch, Publication of First Gleansight Benchmark Reports

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Initial Research Studies Explore Social Media Marketing and Listening to the Voice of the Customer.

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Gleanster delivers benchmark research that informs every decision a company needs to make with respect to a technology-enabled business initiative and helps it maximize the value of its investment.

Gleanster, the leading provider of research that benchmarks best practices in technology-enabled business initiatives, today announced the public beta launch of its website, at The company also announced the publication of several benchmark reports, on topics that include Social Media Marketing, Social Media Monitoring, Customer Feedback Management and Online Customer Communities. These 21-page reports, called Gleansights, are currently available for free download.

Drawing from the experiences of a panel of tens of thousands of industry practitioners, a Gleansight examines how top performing companies implement technology-enabled business initiatives to drive revenue growth, cost reduction, customer relationship enhancement and other business outcomes. Each report is organized into sections that include Reasons to Implement, Challenges, Performance Measurement and Value Drivers (i.e., core technologies, organizational resources and business processes). A Gleansight also contains a Vendor Landscape section, with descriptions and analyses of the top 25 to 30 related solution providers.

Far from being a static document, a Gleansight is infused with various interactive and social networking features. A Gleansight is also linked dynamically to a library of related research, including real-world cases studies that are aggregated and showcased on the Gleanster website as Success Stories.

“With Gleanster, we set out to create a next-generation IT market research firm,” said Jeff Zabin, a bestselling business book author, technology marketing executive and former vice president and research fellow at Aberdeen Group, who serves as CEO and research director at Gleanster. “The company has a clear objective: to deliver benchmark research that informs every decision a company needs to make with respect to a technology-enabled business initiative and helps it maximize the value of its investment.”

Backed by investors that include Synetro Capital, a leading Chicago private equity firm, and angel investors in the Silicon Valley, Gleanster has assembled a world-class team of subject matter experts, including former stars from Forrester Research, McKinsey & Company and Aberdeen Group. Initial clients include such leading solution providers as Experian, Converseon, Confirmit, Empathica, Pluris Marketing, VeraCentra and CCC Information Services.

“Industry practitioners that are considering, planning or already in the process of implementing a technology-enabled business initiative need actionable insights that can help them increase the likelihood of success,” said Zabin. “At the same time, solution providers need effective and cost-efficient vehicles for raising brand visibility and generating new revenue opportunities. Gleanster delivers against both these needs.”

Complimentary copies of the aforementioned Gleansight benchmark reports, as well as Success Stories related to multiple topic areas, can be readily accessed from the homepage of the Gleanster website. Forthcoming research topics include Mobile Marketing, Enterprise Collaboration, Lead Nurturing, Business Intelligence, Green Marketing and Digital Asset Management.

About Gleanster
Gleanster is an IT market research firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. The research, which draws from the experiences of tens of thousands of industry practitioners, is predicated on four guiding principles: specificity, objectivity, brevity and clarity. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit

Media contact: Amanda Forgash, communications manager, (224) 420-7131.


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