Woodstock, CT (Vocus) October 5, 2010
Crabtree & Evelyn will lend a helping hand to the fight against breast cancer by donating $1.00 to Susan G. Komen for the Cure® for each Limited Edition Pink 60-Second Fix® Kit for Hands sold in the United States during the month of October 2010, with a guaranteed minimum donation of $25,000. To further show its commitment, Crabtree & Evelyn will be focused on raising awareness for this worthy cause and will offer educational tips on how to stay healthy in its retail stores.
Pink La Source® 60-Second Fix® Kit for Hands: (SRP: $30.00)
What can you do in 60 Seconds? Get beautiful hands and help the fight against breast cancer with Crabtree & Evelyn Pink 60 Second Fix for Hands. This two-part kit contains a revolutionary Hand Recovery (3.5 oz) treatment that cleanses, exfoliates and moisturises parched hands, and an intensive shea butter rich Hand Therapy (3.5 oz) moisturiser to keep hands baby-soft all day long. Free of parabens, lauryl sulfates, mineral oil, and propylene glycol. Available in Citron Honey & Coriander, La Source and Gardeners ranges.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with nearly $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.
About Crabtree & Evelyn
A pioneer in botanical formulations for over 35 years, Crabtree & Evelyn blends the very best of nature and science, tradition and innovation, and luxury and comfort to create benefit-rich bath, body, and home care. This heritage is reflected in its name: Crabtree, from the crabapple tree, the original species from which all cultivated apple trees have derived, and Evelyn, from John Evelyn, the 17th century renaissance Englishman who wrote one of the first important works on conservation and whose motto, ‘explore everything, keep the best’, inspires the brand to this day.
Crabtree & Evelyn’s eclectic product mix includes the award winning India Hicks Island Living and India Hicks Island Night Collections for the body and home which are inspired by Crabtree & Evelyn creative partner, designer, model, author, television personality, and goddaughter of the Prince of Wales, India Hicks. She has embraced the simplicity of island life in the Bahamas, which is centered on her family, and an appreciation of the nature that surrounds her.
Crabtree & Evelyn is available online and in more than 40 countries, with over 6,000 locations and 500 concept stores worldwide. For more information or to purchase products, please visit http://www.crabtree-evelyn.com or call 800.CRABTREE. To learn more about India Hicks, please visit http://www.indiahicks.com.
Recognised as an exceptional brand, Crabtree & Evelyn enjoys Superbrands status in the UK, Malaysia, Singapore, Hong Kong, Australia and New Zealand.
For further information, please contact:
Marie Nicole Feanny, Public Relations Manager
Crabtree & Evelyn │ 102 Peake Brook Road │ Woodstock, CT 06281-3429│Phone: 860.928.2761 x 3375│Email: mfeanny(at)crabtree-evelyn(dot)com