ICC/Decision Services Launches Springboard Process Ensuring Successful, Results-Driven Customer Experience Programs

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ICC/Decision Services, an international Customer Experience Management firm based in New York City incorporates 31 years marketplace experience to create The Springboard Process. Designed to successfully launch Customer Initiative Programs, Springboard ensures clients start right, finish strong and get results

The ICC/DS Springboard Process – Guarantees that Customer Experience Programs Start Right and Finish Strong

ICC/Decision Services, a NYC-based international Customer Experience Management company which counts many major North American retailers as clients, announces the launch of its Springboard Process today. Designed to provide the tools necessary for the successful launch and implementation of customer experience programs, the Springboard Process gives companies the confidence they need to embark on their customer experience programs.

"What gets measured gets done," says Rich. And after years of observing many ineffective programs which resulted in frustration for agencies, brands and retailers and, in some cases, reluctance to start over without a structured process in place, ICC/Decision Services has created The Springboard Process to take the guess work out of launching critical customer experience programs such as shopper intercepts, secret shopping, retail audits, customer satisfaction and employee engagement surveys.

The process begins with an initial meeting where executives are introduced to their personal Customer Experience Team from ICC/DS Quality Assurance, IT and Account Management departments. The new team works together to establish goals, develop surveys and determine the proper frequency and sample sizes of tests to be conducted. The process continues as ICC/Decision Services runs test shops and reviews proposed programs before a full-scale launch. Customized Enterprise Reporting sites created for each client means data is delivered according to their needs and preferences.

"The Springboard Process assures that data gathered will lead to actionable results and provides real value," says Rich. For more information about the Springboard Process and ICC/Decision Services visit http://www.iccds.com

ICC/Decision Services was founded in 1979 to design and execute Customer Experience Management programs. ICC/Decision Services offers a wide range of qualitative and quantitative business tools, including mystery shopping, store audits, customer feedback and employee satisfaction surveys. Clients include Coach, L.L. Bean, CVS, 7-11, Foot Locker, Walmart and others. The company is headquartered at 561 7th Avenue New York, NY 10018, U.S.A. Phone: (800) 444-1717. E-mail: info(at)iccds(dot)com.


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David Bayley
ICC/Decision Services
800-444-1717 ext. 213
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