Local Search Conversions: Reveal Which Keywords Make the Phone Ring with Multiple-Market Call Tracking Session Data from Mongoose Metrics

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Mongoose Metrics First in Call Tracking Industry to Feature Multi-Market Session Data for Advertisers with Lots of Locales

Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider, today announced its Multi-Market Session Data feature. Now businesses have the opportunity to understand even more about which marketing sources make the phone ring. Presently, Mongoose Metrics is the only call tracking provider to offer this granular data to companies who traditionally provision up to 10,000 phone numbers at a time.

“With our Multi-Market Session Data feature, groups such as franchises, auto dealers, storage rental facilities and all sectors of national retail chains with numerous locations can rely on a pool of dynamic numbers to gather session data about website visitors. Previously, these types of advertisers would be forced into overspending on phone numbers for each location,” says Bradley E. Reynolds, chief executive officer for Mongoose Metrics. “Plus, no one else at this time can provide the treasure trove of session data that we can.”

Mongoose Metrics Multi-Market Session Data feature not only reveals which PPC keywords drive phone calls but also the last URL visited, call recording, geo-location, caller ID, ad group, campaign and log time as well as numerous customizable features.

For example, when a national apartment leasing company rolled out their annual fall leasing campaign, they wanted to optimize their PPC spending based on which types of phone calls were converting best. By using a pool of dynamic phone numbers across more than 500 local landing pages, the apartment company was quickly able to understand which keywords were delivering the highest quality phone conversions and which keywords weren’t working as well.

“Marketers are growing more accustomed to using quick feedback loops -- which call tracking provides -- for optimizing marketing dollars and making better spending decisions. We are delighted to be able to provide this amazing amount of data,” Reynolds says.

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  •     Do my Web marketing campaigns generate phone calls?
  •     Do these phone calls generate revenue?
  •     Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  •     Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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