Alterian Reveals First Preview of Next Generation Customer Engagement Solutions at DMA 2010

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Alterian Alchemy™, the framework for Alterian’s new Customer Engagement Platform, will be tested against other event-triggered marketing solutions

Event-Triggered Marketing Solutions: Which One is Best for You?

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced they will preview Alterian Alchemy™, the framework for Alterian’s next generation Customer Engagement Solutions, for the first time during the DMA. Alterian Alchemy™, currently in beta, will be demonstrated during “Event-Triggered Marketing Solutions: Which One is Best for You?” today at 11:15 a.m. PDT in the lower level of the Moscone Convention Center, room 113.

Alterian Alchemy™ represents a fundamental shift in marketing from campaign management to engagement management, providing marketers with an integrated solution for multi-phase, multi-channel and interactive engagement. As the framework for the new Customer Engagement Platform, Alterian Alchemy™ delivers against the requirements of a broad community of business users, puts individual level analytics at the heart of all communications, and delivers real time interactive as well as outbound communications across multiple channels.

Alterian Alchemy™, including two new applications: Engagement Manager and Engagement Analytics, will go up against other event-triggered marketing solutions during the DMA session. The Event-Triggered Marketing Solutions presentation will determine which one best solves a campaign management scenario while addressing the requirements of a fully detailed, event-triggered data flow.

“This pioneering framework addresses the multi-channel preferences and demands for personalized communication from today’s consumer,” said David Eldridge, CEO of Alterian. “Customer data across channels is brought together into a centralized database with comprehensive analytics and monitoring wrapped around it, enabling relevant and engaging interactions. We are equipping marketers with holistic yet actionable data that enables them to drive more effective integrated campaigns.”

For additional insight on Alterian Alchemy™, visit Alterian at booth #626 on Monday, October 11 at 1:00 p.m. PDT, as Mike Talbot, CTO of Alterian, presents on “A Fundamental Shift in Marketing – The Future of Engagement Technology.”

Alterian will officially launch its Customer Engagement Platform on November 18, 2010. For more information and to register, visit.

For more information about Alterian visit

About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit or the Alterian blog at
For more information, contact:

Jackie Lampugnano
Walker Sands Communications
+1 312-546-4127

Michelle Taylor
+1 312-884-5231

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Jackie Lampugnano
Walker Sands Communications
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Michelle Taylor
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