Puroast® is 100% gourmet coffee with 50% less acid than all other brands and is a great tasting solution for those coffee drinkers that get heartburn or acid reflux from their morning brew.
Woodland, CA (Vocus) October 20, 2010
With potentially millions of customers up for grabs in the emerging low acid coffee category, Puroast® Low Acid Coffee, is brewing and tasting its gourmet product at the nation’s largest gathering of dieticians – the annual Food & Nutrition Conference & Expo (FNCE)– in Boston November 6th.
“Puroast® is 100% gourmet coffee with 50% less acid than all other brands and is a great tasting solution for those coffee drinkers that get heartburn or acid reflux from their morning brew” says company CEO Kerry Sachs. He adds, “We’re the only coffee that has what these consumers want – great tasting gourmet coffee with validated research to confirm the low acid benefit”.
A growing interest is developing among health professionals, including gastroenterologists and dieticians, to recommend reduced acid in consumer diets. Brewed coffee is considered an “acidic beverage” and is identified by the American Gastroenterological Association (1) as a leading cause of acid reflux and heartburn. Low acid orange juice is one such product enjoying success with acid-affected consumers.
Puroast® Low Acid Coffee has conducted extensive consumer and scientific research that confirms the products’ low acid properties, symptom relief efficacy and satisfying taste. It is the only company to have their findings published in a food science journal (2). “Our laboratory research shows other leading brands to have approximately three times more acid than Puroast®” says Dr. Taka Shibamoto, PhD food scientist from the University of California, Davis. He adds “this is quite significant, as Puroast® produces this coffee without chemical treatments”.
Folgers, America’s largest coffee brand, distributes a product called Simply Smooth, that claims its “gentle java” is, “roasted to reduce certain irritants associated with stomach discomfort” (3), yet no scientific or consumer research is available to evaluate. This is a concern for health professionals and consumers alike, both looking for factual product information when making their decisions on dietary change.
Puroast® is challenging Folgers and others to a “taste and health” competition. “We think the FNCE event would be a great venue to have a blind taste test between Puroast®, Simply Smooth and any other coffee pursuing the low acid consumer”, states Sachs and adds “we’ll even supply the brewers”.
Both brands are now going head-to-head in retailers throughout the country, including Walmart, Kroger, Hannaford Brothers, Publix and Kings. To learn more about Puroast® Low Acid Coffee, visit their website, http://www.puroast.com.
(1) Tea & Coffee Journal – March 2007
(2) Journal of Food Chemistry, Chlorogenic Acid and Caffeine Contents in various commercial brewed coffees, K. Fujioka, T. Shibamoto, 106 (2008), 217-221
(3) Folgers Website: http://www.folgers.com/products/simply-smooth/index.aspx