InventHelp® Client’s Invention Recently Highlighted in the Wall Street Journal

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Pittsburgh-based InventHelp® attempts to submit clients' inventions to companies for review.

InventHelp® is pleased to announce that a recent article in the Wall Street Journal featured the Side Sleeper Pro, an invention created by an InventHelp® client. The article highlighted the posture correcting pillow, as well as the news that it has been licensed by IMG International and AllStar Products Group, LLC, the same company best known for producing The Snuggie.

Another topic featured in the article is that well-known companies are making the choice to look for new products and inventions outside of their internal research and development. InventHelp® President Robert Susa spoke with the Wall Street Journal about this trend that is becoming more and more prevalent as companies continue to cut development budgets. “Many large, well-known companies like Clorox, Danco Inc, and Procter and Gamble are using our company as a resource to look for new products. InventHelp® is attempting to be a true open innovation resource: we can match companies’ needs with our clients’ inventions and new products.”

InventHelp® also produces INPEX®, America’s largest invention trade show. Susa says it is clear that companies are embracing open innovation by the early response they have already received from companies interested in searching for new products at the show. “We have already secured companies like Tupperware, Church & Dwight, Procter & Gamble and Johnson & Johnson Consumer Companies who will be conducting private searches at our June 2011 show. Executives from these companies will be at INPEX® to hopefully find products that they want to add to their existing product lines and also to give inventors feedback. “

As for the Side Sleeper Pro, InventHelp® is pleased to have secured the license for this inventor client with such a well-known marketing company. Consumers can expect to see the pillow sold on the shelves of Bed Bath & Beyond, as well as Walmart, Walgreens, and Kmart later this year. Susa says, “while the number of inventors that see their products make it from concept to the store shelves is small, this is an example of what can happen when companies are willing to look outside of their company for innovation.”

From 2007-2009, InventHelp signed Submission Agreements with 5336 clients. As a result of those services, 86 clients have received license agreements for their products, and 27 clients have received more money than they paid InventHelp for these services. Most InventHelp clients do not have the opportunity to have their invention manufactured and sold in major retail outlets.

InventHelp® is America’s largest inventor service company. InventHelp® attempts to submit clients’ invention ideas to industry in the hopes of obtaining a good faith review. For more information on InventHelp® services, call 1-800-Invention. InventHelp®, 217 Ninth Street, Pittsburgh, PA 15222-3506.

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Chrissa Chverchko
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