Minneapolis, MN (PRWEB) October 15, 2010
TopRank® Online Marketing, a leading digital marketing agency specializing in Search Engine Optimization (SEO) and social media marketing, will present at three major conferences in the next week: BlogWorld New Media Expo in Las Vegas, Public Relations Society of America (PRSA) 2010 International Conference in Washington, D.C., and Search Engine Strategies (SES) Chicago.
Each conference to feature a presentation from TopRank will boast an agenda of sessions dedicated to helping marketing and PR professionals meet business objectives in an increasingly digital environment.
This week's conference sessions from TopRank are to be presented by CEO, Lee Odden, and will include:
- Social Media SEO
BlogWorld New Media Expo
Las Vegas, NV
Friday, October 15th - 11am PST
- SEO Bootcamp for Communications Professionals
PRSA 2010 International Conference
Sunday, October 17th - 8am EST
- Advance Your SEO Skills With Social Media Optimization
PRSA 2010 International Conference
Monday, October 18th - 11:30am EST
- Content Marketing Optimization
Wednesday, October 20th - 3:45pm CST
In his presentation at BlogWorld New Media Expo, Social Media SEO, Odden will detail how blog reach and traffic can be amplified through a combination of Search Engine Optimization (SEO) best practices and social media marketing. Attendees will learn to create blog keyword glossaries and editorial calendars designed to guide content proven to resonate with a social audience.
Odden will present on similar themes discussed at BlogWorld New Media Expo during the half day SEO Boot Camp For Communicators at PRSA 2010 International Conference. During this session, Odden will detail how PR professionals can research keywords that resonate with an audience, and leverage these phrases to build story visibility.
Building on the takeaways from SEO Boot Camp For Communicators will be Odden's workshop, Advance Your SEO Skills With Social Media Optimization, also due to be presented at PRSA 2010 International Conference. Odden's workshop will help PR professionals master the skills they need to increase story reach and engagement with social SEO, while measuring the success of their efforts.
Odden's final session of the week, Content Marketing Optimization, will help attendees at SES Chicago quickly become familiar with the mantra, 'if it can be searched, it can be optimized.' From images, to videos, to PDFs, Odden will illustrate the types of content that represent the biggest opportunity for online marketing efforts, and detail how companies can tighten strategies to ensure maximum ROI.
"As a company, TopRank has a deep appreciation for the strategy, storytelling and networking skills that are essential for successful digital marketing," states Odden. "Blending public relations with SEO and social media marketing is an absolutely incredible combination proven to produce results. I look forward to sharing the skills that will make marketing and public relations professionals an absolutely vita asset to their clients or organizations."
See more details on each of these conferences, plus a complete list of upcoming digital marketing events, by visiting the 'Speaking' section of the TopRank® Online Marketing newsroom.
About TopRank® Online Marketing
TopRank® Online Marketing is a digital marketing and public relations agency based in Minnesota, serving Fortune 1000 companies nationwide. TopRank provides strategic consulting, implementation and training services with an emphasis on enterprise and mid-market company search marketing, social media and online public relations. TopRank has been cited in numerous books and industry blogs as well as U.S. News & World Report, Fortune and The Economist for its internet marketing expertise. TopRank CEO Lee Odden is a frequent speaker at industry conferences, including Search Engine Strategies, WebmasterWorld Pubcon, PRSA International Conference, BlogWorldExpo, OMMA, Media Relations Summit, and the DMA Annual conference. As a respected authority on SEO, PR and social media, TopRank has provided course material for the basic and advanced Search Marketing Certification program offered by the national DMA.
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