BudURL Launches Next-Generation Of Link-Shortening And Analytics Platform For The Fortune 2000, Including New Mobile Functionality

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BudURL Pro and Enterprise editions help world’s largest companies successfully manage customized marketing campaigns, protecting data and valuable analytics while offering industry-leading services and support

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“We’re committed to helping businesses better manage their links across multiple geographies, demographics and platforms to provide the ultimate branded content experience.” Andy Meadows - Founder and CEO of BudURL

BudURL, the enterprise-grade link-shortening and analytics suite, today announced a set of tailored solutions for medium and large enterprises that prominently feature new mobile-centric functionality, including QR code integration, on-the-fly mobile landing page creation with Facebook “like” integration, redirect rules to segmented content based on location or device, and mobile-specific click and sharing analytics.

A full comparison chart and breakdown of new features can be found here: http://BudURL.com/BudURLcompare

BudURL has long been known as the service provider of choice for marketers from the world’s top brands because of its reputation for heightened security and privacy, deeper analytics, enterprise-grade service and support, and a level of customization that no other player can match. Since 2008, companies have relied on BudURL to reduce downtime, prevent phishing attacks, and ensure that links never look like spam. Customers include AMD, AT&T, Coca-Cola, Fujitsu, Green Bay Packers, Kendall-Jackson, and Travelocity.

The new BudURL platform launching today also offers multi-seat accounts and the ability to coordinate link efforts across multiple departments and teams, as well as deep integrations with Coremetrics, Omniture, Google Analytics, and WebTrends for end-to-end “cause and effect” tracking of any marketing campaign.

BudURL will continue to offer the BudURL Basic product for entry-level shortener needs while significantly extending its BudURL Pro and BudURL Enterprise feature sets ongoing.

“We’re committed to helping businesses better manage their links across multiple geographies, demographics and platforms to provide the ultimate branded content experience” said Andy Meadows, Founder and CEO of BudURL. “From the beginning, our plan was to deliver outstanding customer service with continuous feature innovation. We’ve enjoyed great adoption to-date, across the Fortune 2000. Our Pro and Enterprise solutions compare favorably by a large margin to their Bit.ly counterparts, and always have. Now, we are looking forward to extending the mobile marketing capabilities of these large brands. Mobile is a big area of growth in link-shortening and analytics.”

Specifically, the BudURL platform now helps medium and large enterprises in five major areas:

  •     Trusted Security & Support: Including but not limited to third-party security scans, SLAs and 24/7 customer service to maintain safe, active links.
  •     Powerful Analytics: Including, but not limited to, real-time link tracking with both 307 and 301 redirects, customized 404 link reports, and activity audits to track short link conversation, plus downloadable statistical data.
  •     Quick Integration: Painless integration with major analytics partners, including Omniture, Coremetrics, Google Analytics, WebTrends, etc. and the most feature-rich API in the industry.
  •     Team Efficiency: Functionality to add link notes and labels to differentiate campaigns as well as track multiple team members’ activity and manage levels of access, across departments and roles.
  •     Mobile Functionality: QR code integration, on-the-fly mobile optimized landing pages with Facebook “like” integration.

“BudURL Pro is such a perfect tool for us at Kendall-Jackson, says Adam Beaugh, Social Media Director at Jackson Family Wines. “We are fairly new users of the service, but are starting to implement it in all of our social media communication, connect it with QR Codes on bottles nationwide, and other exciting projects. I see it becoming an integral part of all of our digital communications. The combination of great, real-time analytics, flexibility, and ease of use make it a huge win. The best part, however, is using your own domain with this robust platform. It is a no brainer to have consistent branding on links that show up in conversations everywhere online.”

In addition to working with enterprises directly, BudURL provides unique short link functionality to advertising and digital agencies. With BudURL, agencies can aggregate and manage all of their client link accounts in one place, making deploying social media and mobile campaigns easier.

BudURL provides multiple pricing tiers, based on customer and campaign needs.

For the Basic tier, users pay $8/month for essential functionality. BudURL Pro allows multiple domain support as well as third party analytics integration and QR codes for all short URLs for $48/month. BudURL Enterprise varies in cost, but offers a highly tailor-made platform including application customization, enterprise-analytics integration, world-class SLAs, telephone support, and the ability to add up to thousands of users.

About BudURL:
BudURL, the enterprise-grade link-shortening and analytics suite, was created by Live Oak 360, an Austin-based application development company. Founded in 2002, Live Oak 360 designs the software that powers Internet business solutions. Based on the mantra Power to Grow, BudURL is one of many solutions hand-crafted to give organizations of all sizes he power to integrate internal processes and measure results and reach more customers at a lower cost.

For more information, visit: http://budurl.com/ and http://www.liveoak360.com.


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Elizabeth Sigal
Jones-Dilworth, Inc.
(401) 595-9352
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