Melrose Park, IL (PRWEB) November 2, 2010
TRESemmé, the professional, affordable hair care line, is returning for a second season as the official hair partner of Bravo’s “The Fashion Show: Ultimate Collection,” premiering Tuesday, November 9th, at 10pm ET/PT. TRESemmé is enhancing their brand’s digital platforms, providing viewers with exclusive insider styling footage and how-to’s direct from backstage at the TRESemmé salon.
Isaac Mizrahi, renowned fashion designer, is back as host and judge, and is joined this season by supermodel and fashion icon, Iman. Harper’s Bazaar’s Laura Brown will also be weighing in on the runway looks as series judge along with a select group of guest judges. Returning to the salon for a second season is TRESemmé Celebrity Stylist Jeanie Syfu who certainly knows how hair can complete any look. Leading the TRESemmé team, Syfu will consult with the designer contestants to create all of the runway hairstyles.
“The Fashion Show: Ultimate Collection” will split 12 talented men and women into two fashion houses and each “house” must work together, not only to create a cohesive collection each week, but also to produce a live fashion show in every episode. From the set, to the music and lighting, these contestants will be pushed harder than ever before as they lay it all on the line for a chance to create the ultimate collection and to win $125,000 furnished by TRESemme® Professional Hair Care. For a sneak peek at the series go to: http://www.bravotv.com/the-fashion-show-ultimate-collection/season-2/videos/creating-the-ultimate-collection
“Once again, TRESemmé is bringing the world of style to women, and showing them how they can take runway trends and translate them into everyday looks,” says Derek Bowen, VP of US Marketing, Hair Care. “This season, we are letting fans go even further ‘behind the curtain’ to see what really goes into completing a winning look from hair-to-toe.”
TRESemmé will be giving fans a front row seat to all the backstage excitement with exclusive styling content on the brand’s social media platforms, including Facebook, Twitter and YouTube, and on TRESemme.com. Fans will find weekly behind-the-scenes salon content from the most recent episode, such as the designers’ consultations with Syfu. They can also view backstage and runway photos of the incredible hair styles and the finished winning look.
Log on to Facebook.com/TRESemme, http://www.TRESemme.com or follow us on Twitter @TRESemme for exclusive behind-the-scenes styling content of “The Fashion Show: Ultimate Collection.”
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