Saugatuck Head of Research Bruce Guptill to Lead Workshops at Vistage CEO Event

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"What Every CEO Needs to Know About Cloud Computing" sessions November 4 & 5

Mr. Guptill will draw on Saugatuck’s vast research on Cloud-based IT and business services, including its 2010 annual survey and interview programs on software-as-a-service (SaaS), Cloud business solutions, and Cloud IT infrastructure services (IaaS).

Cloud computing, Software-as-a-Service (SaaS), and on-demand applications are terms that appear constantly in industry and business media. Yet what exactly are the benefits they offer and how can you tell if they are right for your growing organization? Bruce Guptill, SVP and Head of Research for Saugatuck Technology, the leading IT research and consultancy specializing in new and disruptive technologies, will provide the answers to CEOs through four workshop sessions at the National Chief Executive Conference Nov. 4 and 5, 2010, at the Hilton San Diego Bayfront hotel and conference center.

To provide attendees with insight and guidance that every CEO should be equipped with to be successful with this major shift in information technology, Mr. Guptill will draw on Saugatuck's vast research on Cloud-based IT and business services, including its 2010 annual survey and interview programs on software-as-a-service (SaaS), Cloud business solutions, and Cloud IT infrastructure services (IaaS). Saugatuck's research on Cloud-related IT and business services, strategies, and solutions includes input from more than 7,000 business and IT executives worldwide over the past five years, supplemented by thousands of interviews and briefings with leading and emerging Cloud providers, traditional IT vendors, and technology developers and innovators.

Highlights of the sessions will include the following:

  • What, really, are "The Cloud" and "Cloud Computing"?
  • What does "The Cloud" mean for SME business?
  • What do we want from "The Cloud"?
  • What are we using Cloud for?
  • How are Cloud benefits being realized in the real world?
  • How should SME executives select Cloud solutions and providers?

The National Chief Executive Conference is organized and managed by Vistage International Inc., the world's foremost chief executive leadership organization. Mr. Guptill's appearance is sponsored by SAP.

"This is a terrific opportunity for us to share our research and insights with business leaders, and to gather additional valuable input from the executives who have to make real decisions every day about their business, their technology, and their future," said Guptill, adding "We truly appreciate the opportunity to work with Vistage International and its members, and to be a part of this important event. And we thank SAP for helping to make this opportunity happen."

About Saugatuck Technology
Saugatuck Technology, Inc. provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including SaaS, Cloud Infrastructure, Open Source and Enterprise Social Computing, among others. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Falmouth, MA, Santa Clara, CA and in Frankfurt, Germany. For more information, please visit, or call +1.203.454.3900.

To request a briefing with our analysts, contact Chris MacGregor at

About SAP
SAP is the world's leading provider of enterprise application software, offering solutions that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 105,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE. For more information, visit

About Vistage
With more than 14,000 members in 15 countries, Vistage International is the world's foremost chief executive leadership organization. Vistage's Executive Leadership Program provides unparalleled access to new ideas and fresh thinking through monthly chair-led peer advisory workshops, one-on-one business coaching, speaker presentations from hundreds of top industry experts, social networking and an extensive online content library of articles, best practices, podcasts and webinars.

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