Get Ready to Cocktail Party Like Its 1965; Apron Elegance Launched Unique Retro Gift Item for "Dog Moms"

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Online Retailer created a retro couture gift for "Dog Moms." The release was a playful twist on mother-daughter holiday aprons of the1960s and consisted of a retro hostess apron and custom-made dog collar. The Holiday Hostess Gift Set reflected the new reality of the growing number of childless couples that have pets. This "Dog Mom" gift phenomenon was fueled by the effects of a booming pet industry slated to gross $47 billion by the end 2010.

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Online retailer launched a unique retro product with the Holiday Hostess Gift Set. Apron Elegance paired a “Mad Men-Era” sexy hostess apron with a matching ruffled dog collar and the result was a gift that will cause purse dogs to blog; Most Fetching Holiday Gift for 2010.

The apron release may have harkened a simpler time, but with names like “Mad Plaid Molly,” “24 Karat Queen” and “Cinnamon Spice,” this hostess collection was unmistakably designed to be modern. Add a matching froufrou dog collar and you have a 21st century spin on mother-daughter-aprons.

Designer, Rachel Hart created the Holiday Hostess Gift Set in playful homage to the 1960s era when holiday aprons were the rage. Back then, it was fashionable for a suburban hostess to wear a petite waist apron made of satins or sheer polyester fabrics and adorned with embroidery or appliqué.

“Those aprons were special because they were handmade by the hostess or a friend. I wanted to do a modern interpretation, but maintain the authenticity—so these Holiday Hostess Aprons were made locally, one-at-a-time,” Hart said.

Hart’s modern holiday apron abandoned rickrack and opted for more subtle details. The designer chose rocking metallic woven fabrics, framed them with sexy loose ruffles and topped them with must-have bling-bling buttons. Add the outrageous gold lame ruffled dog collar and this party favor was designed for what the designer calls “maximum 'Dog Mom' divatude.”

The Holiday Hostess Gift Set retails for $120 and is made to order in the USA--with custom sizing for each dog. Gift products can be ordered separately or as a set and found at: .

Apron Elegance was established in 2006 as an online boutique specializing in dry clean only couture aprons. In 2008, the apron company utilized designer Rachel Hart’s sense of domestic drama to create sweet and sexy cooking aprons for a dedicated following of cookbook authors, foodies and women who love to entertain. For more on Hart’s biography and how she began Apron Elegance go to:


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