Nextpoint and Tribal DDB Form Strategic Partnership

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Tribal DDB Expands Its Social Media Suite of Services

Nextpoint’s Cloud Preservation product will be integrated into the offerings of Tribal DDB Radar providing clients and the agency with a proactive solution for the myriad of business, compliance and legal-related requirements.

Nextpoint, the nation’s leading provider of cloud-based technology products to law firms and corporate law departments, just announced a strategic alliance and preferred partnership with Tribal DDB Worldwide to deliver Nextpoint's Cloud Preservation service to Tribal DDB's clients. Cloud Preservation provides organizations with an automated archival service for their social assets such as blogs and social media properties.

As a result of the partnership, Nextpoint’s Cloud Preservation product will be integrated into the offerings of Tribal DDB Radar, the agency's social media Center of Excellence, providing clients and the agency with a proactive solution for the myriad of business, compliance and legal-related requirements surrounding the preservation of clients’ online marketing assets. Tribal DDB Radar provides clients with a strategic approach to defining and capitalizing on marketing opportunities in the social media space.

“Companies and their brands are facing a range of challenges as their core competencies continue to adapt to changes brought about by the Internet. And the speed and growth of these challenges is astounding,” stated Rakesh Madhava, chief executive officer for Nextpoint. “We developed Cloud Preservation in response to those challenges and have seen a tremendous need in the marketplace for this product. Tribal DDB is one of the nation’s premier digital agencies and we are pleased to be affiliated with the company."

“Tribal DDB is excited for the opportunity to partner with a recognized leader from the legal technology vertical,” stated Paul Gunning, chief executive officer for Tribal DBB. “As our clients’ brands continue to accelerate their participation in Internet-based human communities and conversations, it is important that we offer a way to archive that participation just as we would with more traditional marketing communications.”

Cloud Preservation is a revolutionary and immediate, low-cost solution that allows users to schedule crawls that can archive social networking sites, blogs and public-facing websites. With Cloud Preservation, the ability to archive, search, and download web-based data is now available to corporations, law firms, organizations and even individuals answering compliance, regulatory and litigation requirements.

Nextpoint ( is a leader in delivering cloud computing products and services to the legal industry, answering the unique legal, regulatory, and compliance requirements posed by data stored in "the cloud." Recognized as Always On 100 Winner and trusted by leading corporations and blue-chip law firms, Nextpoint provides a better platform to manage sensitive business-critical information.

Tribal DDB Worldwide (, an Advertising Age A-List Agency, has consistently differentiated itself as an innovative, digital-age advertising agency since its founding in 2000. By 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. This was followed in 2007 by Tribal DDB being the first “digital” agency to win Global Agency Network of the Year from Advertising Age, and then, in 2009, being the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. Today, Tribal DDB continues to draw on its expertise in digital innovation, its heritage of creativity, and passion for uncovering insights into humanity to create media neutral brand platforms for its clients. With 60 offices in 42 counties, Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.

Elyse Ellman
P: 773.929.4000
E: eellman(at)nextpoint(dot)com


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