ERA Presents The Great Ideas Summit 2011

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Registration and exhibit/sponsorship sales are now open.

Planning for the Electronic Retailing Association’s (ERA) mid-winter event, The Great Ideas Summit, is in full swing. The Great Ideas Summit 2011—the premiere mid-winter event in the direct response (DR) space—is February 28-March 2, 2011 at the Hilton New Orleans Riverside in New Orleans, La. ERA is hard at work preparing a robust education program, interactive networking events and a busy expo area.

More than 800 DR professionals are expected, and registration is now open. Rates increase after January 28, so ERA encourages people to register soon to take advantage of the early-bird savings at

The event draws a very senior-level crowd, with 75 percent of attendees at a director-level or higher. Those wishing to do business with the attendees should consider exhibiting or sponsoring at The Great Ideas Summit 2011. ERA offers an array of sponsorship and exhibit opportunities, including meeting rooms, booths, corporate suites and tabletops. New this year, companies can purchase a networking “pod” which consists of four plush chairs and a table, creating a comfortable environment in which to conduct business. Visit to learn more about the available opportunities.

“We are looking forward to another tremendous event this year,” says ERA president and CEO Julie Coons. “This is our second and final year in New Orleans and we are thrilled to return to such a culture-rich and vibrant city.” The Great Ideas Summit will move to Miami Beach, Fla. in 2012.

About The Great Ideas Summit 2011
The Great Ideas Summit 2011, Presented by ERA, is the premier mid-winter event for the direct response marketing community. This education-focused conference will center around the theme of "Great Ideas for Driving Profitability." More than 800 top-level professional attendees are expected to gather for the event, February 28-March 2, 2011 at the Hilton New Orleans Riverside. For more information about The Great Ideas Summit 2011, please visit

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit

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