Folica, Inc. Announces Free Hair-To Tuesday Event Series in New York

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Tuesday is no longer just the day following Monday, but rather, a happy hair day filled with how-tos, styling tips, product tests and much more!, a leading online destination for hair products announces Hair-To Tuesday at its downtown New York headquarters. The monthly event series brings together hair care professionals and everyday hair junky’s to learn about at-home ways to bring their hair to the next level. Past participants have included hair professionals and products from Oscar Blandi, Jonathon, Warren Tricomi, Hot Tools, Amika and Turbo Power. Each event tackles a new hair adventure such as perfecting the at-home blow out, holiday hair styles and creating the perfect updo.

“The event was so organized and beneficial -- I loved that we were given time to not only learn but to then practice on ourselves. Since they sent us home with such fabulous tools, I can continue to use the tips I learned from the pros to get great hair from home! I love Hair-To Tuesdays - it's such an original and fun idea!” - Shyema, Editor for Beauty & the Feast

The event is completely free but reservations are required. Each event is held at our downtown New York headquarters located at 315 Madison Ave, 12th Floor, New York, NY 10017. To learn more about upcoming Hair-To Tuesday events, visit or email us at

In each two hour event every participant will receive:

  •     Intimate, live hair tutorials from leading hair care professionals
  •     An assortment of premium brands of hair care products to try
  •     Hair care gift bags (valued at $100 or more)
  •     Raffles, door prizes & refreshments

“Hair-To Tuesday offers us a way to stay connected with our customers and better understand what is most important to them. In addition, we are able to get great feedback on new innovative products from our vendor partners directly from our loyal customer base which has been invaluable.” – David Giacomini, VP Marketing & Merchandising for

About Folica, Inc.
Founded in 1998 and based in New York City and New Jersey, is a leading online destination for hair products, tools and expert advice on hair care and styling. carries more than 5,000 products from premium brands and features more than 50,000 customer reviews on its site to help customers achieve more great hair days. For more information, visit


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Jessica Bohm
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