The Rochester Group Introduces AviTrak®

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Powerful Software Taps Multiple Data Sources To Deliver Better Capabilities for Informed Decision Making

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Companies typically gather lots of data in their corporate systems, but struggle to garner the insights that they need from canned reports

The Rochester Group, Inc., today announced the launch of AviTrak®, its powerful Business Intelligence software, to deliver data-driven decision making capabilities to mid-sized companies and corporate business units. In a competitive marketplace, business leaders at all levels need access to information to monitor performance and guide critical decision making. AviTrak redefines the concept of reporting, delivering analysis that’s immediate, interactive and collaborative.

“Companies typically gather lots of data in their corporate systems, but struggle to garner the insights that they need from canned reports,” said Peter Tieslink, co-owner of The Rochester Group. “We know that businesses need the ability to look at a problem from multiple angles to really understand what’s going on. The dynamic nature of AviTrak puts that exploratory capability into the hands of everyday users.”

“It’s also important to recognize that you need to deliver information differently for different audiences,” Tieslink continued. “Some people like visuals better than number crunching and, in fact, graphics are powerful tools for understanding performance and trends. AviTrak’s dashboards, charts and graphs help users to spot anomalies at a glance – and they’re interactive, so you can delve deeper into the data right on the graph display page.” AviTrak is a Software as a Service (SaaS) application that provides highly secure access to your company’s data from anywhere in the world via a web browser.

The Rochester Group is pleased to represent the innovative talent of Upstate New York’s technology community and is proud to add AviTrak to its suite of product offerings.

About The Rochester Group, Inc.:
The Rochester Group was founded in 1982 by visionaries who saw the opportunity to combine business savvy with software in order to help companies generate better business outcomes. AviTrak® is a Business Intelligence application that works with the data captured in one or more corporate systems to put the power of interactive reporting into the hands of users. Offered at a price point that is affordable for small to mid-sized businesses, the application is powerful enough for corporate business units as well.

Better Information. Better Decisions. Better Profits. AviTrak.

Additional information is available at

For more information, contact:

Marcia T. Olson, CMO
The Rochester Group, Inc.
(585) 271-1110


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Marcia Olson
The Rochester Group
585-271-1323 ext. 237
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