New Social Media Listening Solutions Emerging To Solve Business Challenges

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"Listening 2.0" Outlines Specific Steps Companies Can Take To Leverage the Social Media Conversation

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Listening 2.0: Leveraging Social Intelligence to Drive Business Results

Converseon, the international, full service social media consultancy, today released "Listening 2.0: Leveraging Social Intelligence to Drive Business Results," a white paper describing the evolution of social media monitoring and how companies can find business value and drive success by infusing social intelligence into their operations.

The white paper explains the trends behind the evolution from Listening 1.0 to Listening 2.0 and outlines the benefits of Listening 2.0 solutions for companies. It examines the role of listening in the enterprise and outlines actions companies can take to achieve business outcomes through social media monitoring and engagement.

"We believe that 2010 - 2011 marks the beginning of adoption and enablement of social media listening across the enterprise, creating the true 'listening organization,'" said Rob Key, founder and CEO of Converseon. "Listening 2.0 outlines specific ways in which companies can infuse social intelligence into the far reaches of their organizations to drive business success."

After describing the characteristics of Listening 2.0 - including deep intelligence based on human analysis, custom metrics based on specific business use cases, comprehensive data including the Twitter Firehose, ethical listening practices and integrated analytics to better inform real business decisions - the white paper addresses specific challenges posed by companies to social intelligence providers.

According to Key, these are:
1.    How can social intelligence move the business?
2.    How to answer questions beyond what are people saying about the business right now?
3.    What is the balance between internal and external capabilities and resources?
4.    How to choose a solution for today and tomorrow?
5.    How to organize and infuse social intelligence into the far reaches of the organization so that companies can take timely action with maximum impact?

According to Key, Listening 2.0 helps address these challenges by creating a social media and intelligence framework tied to a business's key performance indicators and shared throughout the enterprise.

"Social intelligence is rapidly becoming the platform for business process redesign," said Key. "Listening 2.0 helps address this challenge by helping to create a single social media and intelligence performance framework."

Listening 2.0 is available for download on Converseon's web site at Converseon was recognized as a leader in the recent independent report "The Forrester Wave™: Listening Platforms, Q3 2010,"Forrester Research, Inc., July 12, 2010.

About Converseon

Founded in 2001, Converseon is a leading independent full service social consultancy that provides the technologies, organizational consulting and services required to help brands harness the power of social media to meet business objectives. Among its many recognitions is 2009 SAMMY Award for Best Social Media Agency. Headquartered in New York, Converseon's team extends to Detroit, San Francisco, London, Switzerland, Copenhagen and Australia.

For additional information please contact Converseon at or learn more about Converseon at, or

Contact: David Parmet
    (917) 546-8252


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