Effective Student Marketing Presented Live Webinar to Schools

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Effective Student Marketing presented a live webinar, ‘How to Leverage Email with Social Media and Text Messaging’ and provided attendees with informative tips on how to integrate internet tools and techniques to get the most out of their marketing investment.

Effective Student Marketing, Inc. currently helps schools across the country use email, social, and mobile marketing to turn engaged leads into enrollments. With over twenty years of experience, the team at ESM comes across a common problem. Schools have great internet sources, but no cohesive plan to deal with the leads coming in. ESM explained how to pull all of these internet sources together in their live webinar, “How to Leverage Email with Social Media and Text Messaging.”

ESM’s President and Founder, Andy Kelley, presented the live webinar. Highlights of the November 10th presentation included:

  •     Ways to develop a community of students, graduates and prospects.
  •     Turning old leads into new relationships.
  •     Discovering how to get your school's story out using social media.
  •     Learning how to integrate email, social media and text messaging to get the most for your marketing investment.
  •     Knowing what you need to do with your marketing today to compete tomorrow.

“Great content starts with being empathetic to the person whose concern or issue you are trying to address. We want to help you start building that great content, and show you how to re-use it everywhere – in social media and email, on your own website, wherever your prospects will see it,” says Kelley.

ESM has a staff of in-house marketers that includes social media specialists, writers, designers, programmers, and SEO/SEM experts who are constantly developing vibrant communities of students, graduates and prospects. These communities are based on a dynamic, online presence for each school. ESM assures that each school is represented effectively online by researching what sites the prospective students are using, developing an online community, and monitoring those communities and conversations through specialized reputation management services.

The webinar was recorded and is available on Effective Student Marketing’s website at: http://www.effectivestudentmarketing.com/how-to-leverage-email-with-social-media-text-messaging/

Follow Effective Student Marketing on Twitter (@EffectiveSM, @ESM_BizDev, @AndyWKelley) and “like” ESM on Facebook for more information about using email, social media, and text messaging more effectively, as well as other upcoming webinars.

About Effective Student Marketing:
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in helping career, technical, and vocational schools across the country achieve their marketing, admissions, and student services goals through the use of internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, and e-newsletter production and distribution.

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Elizabeth Grenier
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