As e-mail becomes crucial for relationship management, CRM integration is an essential component of well-rounded e-mail marketing programs
Gaithersburg, MD (PRWEB) November 18, 2010
Gold Lasso, a leading provider of sophisticated multi-channel marketing technologies and services, today announced the availability of eLoop on salesforce.com's AppExchange 2. Built using Force.com, the enterprise cloud-computing platform, eLoop is immediately available for test drive and deployment on AppExchange 2 at http://www.salesforce.com/appexchange/.
Gold Lasso's eLoop simplifies marketing campaign deployment by offering sophisticated e-mail automation features to customers. The CRM and e-mail technologies working together allow organizations to seamlessly apply more consistency, frequency and personalization to the sales and marketing messages.
"As e-mail becomes crucial for relationship management, CRM integration is an essential component of well-rounded e-mail marketing programs," said Michael Weisel, chief technology officer and co-founder of Gold Lasso. "Regardless of an organization staff size, users are empowered to send campaigns without approaching the marketing department each time."
Automation and personalization features in eLoop include the ability to:
- Pre-schedule strategically timed follow-ups based on recipient actions (clicks, opens, forwards, etc.)
- Dynamically insert territory information into messages based on geography
- Personalize e-mail message signatures on behalf of each salesperson
- Execute campaigns to individuals that meet specific criteria without analyzing spreadsheets
By leveraging eLoop with Salesforce CRM, sales messages maintain adherence to marketing standards. While sales reps maintain their individual Salesforce CRM login, the marketing department can control all e-mail content through eLoop.
Currently, companies in a wide variety of industries (financial services firms, sales-oriented associations, agencies, staffing firms and more) are using Gold Lasso to easily interact with their customers in a more relevant and personalized way through e-mail.
Businesses can access:
- Dynamic Content and personalization tools
- Sales automation features
- Lead nurturing capabilities
- Triggered responses/time release campaigns
- Integrated landing pages
- Robust campaign metrics of both sales and marketing efforts
- Marketing department control of sales communications
More information about Gold Lasso e-mail marketing technology can be found at the Gold Lasso AppExchange listing or by calling Gold Lasso at (301) 990-9857 x215.
About Gold Lasso
Gold Lasso is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers ongoing strategic guidance. We make multi-channel marketing success cost effective and easy.
About the Force.com Platform and AppExchange 2
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM http://www.salesforce.com/ applications, more than 1,000 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 185,000 custom applications used by salesforce.com's 87,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter. Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.
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