England is Europe's Premier Tourist Destination

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According to a recent survey, England has been found to be the most popular tourist destination for European Travellers. From the range of things to do and historic sites to see, as well as the culture and its hospitable citizens I suppose it's easy to see why!

England should prepare to welcome more visitors to it shores than ever before according to a new survey from CNN, which reveals England as the destination of choice for European travellers. The latest ‘Consumer Connect’ survey has found that more Europeans are planning to visit England in the next twelve months than any other country worldwide, drawn – according to the survey – by our “vibrant city life,” “rich culture” and “tourist-friendly” welcome.

“This survey proves what we have always known – that England has a unique appeal as a tourist destination,” says James Berresford, Chief Executive of Visit England. “The news of the upcoming Royal Wedding has added to the excitement already building for the 2012 Games and the Diamond Jubilee, and I am delighted that these spectacular events are encouraging people to come and explore all that England has to offer. We may be a small country, but we offer an unbeatable combination of beautiful rural landscapes, vibrant towns and cities, a rich heritage and an eclectic mix of personalities that create a particularly diverse and warm welcome.”

London continues to be a major draw for visitors to England, with the city coming third on the global travel destination wish-list for European travellers, behind New York and Paris. However it is England’s rich history that particularly attracts visitors, with 66% citing history and culture as their favourite way of spending time on a visit to England. The survey provides excellent news for the UK tourist economy, suggesting that consumer spending patterns have remained strong, with almost half the respondents spending over £1,200 on their holiday, and three-quarters of respondents planning to spend the same or more on their holidays in 2011.

The English tourism industry is currently worth £97 billion and supports over two million jobs, with a growth target of 5 per cent over the next ten years.


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Annabelle Thorpe

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