It's Baaack! Launches 'Feed It Forward' 2010 and Lets Consumers Give $40 Million in 40 Days for Free

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Award-winning Holiday Giving Initiative Lifts Spirits and Enables People Nationwide to Give Gift Certificates at No Cost

We cannot forget that about the many people who are still trying to get back on their feet after one the greatest financial crises of recent time

The holiday season is a looming reminder of the toll the economic downturn has taken on the population. In an effort to continue to free consumers from the financial stress of holiday gifting, today announced the return of "Feed It Forward," the holiday giving initiative that celebrates the gift of giving and enables participants to give away free, $10 Gift Certificates. Now until December 31st, individuals are able to give up to $16,000 in Gift Certificates, from a total pool of $40 million, to family, friends and anyone on their holiday wish list located anywhere in the country--for free.

"We cannot forget that about the many people who are still trying to get back on their feet after one the greatest financial crises of recent time," said Cary Chessick, president and CEO of "Feed It Forward allows anyone, from those who carry large financial burdens to those who have simply taken the recession as a spending reality check, to experience and embrace the gift of giving."     

In its third year, the Feed It Forward initiative is built upon a single giving website,, stocked with a total of four million, $10 gift certificates totaling $40 million. The site will be live through midnight PST on Dec. 31 and allows individuals to go online to give gift certificates on a first come, first serve basis. Gift givers choose whom to give to and gift recipients then decide where to dine among more than 9,500 participating restaurants nationwide.

To send free $10 Gift Certificates, gift givers visit the giving site and simply log into Facebook and/or, Gmail or Yahoo email account to select the people they wish to give to--as many as 40 people each day for the length of the initiative. Participants also can opt to type in email addresses manually. Gift certificates are then sent to the selected recipients via email along with a personal note from the giver. Recipients simply redeem the gift certificate through the Feed It Forward site, which directs individuals to a location search where they can find participating restaurants in their area. Once a specific restaurant gift certificate is selected, the recipient can print it immediately for use, bring it into the restaurant, and apply it towards the meal.

In an effort to rally individuals around the celebration of giving and offer giving inspiration, the Feed It Forward site also features messages and stories from current participants as to why they chose to give. As people participate in the initiative, a U.S. map displayed on the site will depict the areas of the country where the giving is happening and keeping track of the amount given in real time. In addition, Feed It Forward 2010 has been enhanced to make the celebration of giving even easier and more exciting to participate in. New features include:

-- The Salvation Army's Metropolitan Division Support - As a Chicago based company, has proudly partnered with The Salvation Army's Metropolitan Division, which specifically serves Chicago and surrounding areas. Together, The Salvation Army and will give Feed It Forward participants the opportunity to donate to various communities throughout Chicagoland as another way to promote the celebration of giving to those in great need.

-- Increased Giving, Extended Time - This year, has stocked its giving site with $40 million in $10 gift certificates. Givers can give to up to 40 people per day over 40 days, which brings the potential giving value up to $16,000 worth of Gift Certificates that a participant can give through the duration of the program.

-- Enhanced Facebook Integration - Feed It Forward participants that have Facebook accounts will automatically be able to send gift certificates to friends within their network by logging into their Facebook account. Gifts sent through Facebook, will result in gift recipients receiving a personalized message on their wall alerting them of the gift they just received. In addition, through the integration, participants can view who in their network is giving through the program.

-- See How Far Your Giving Spreads - New for 2010, participants can see the impact of each individual gift that they give. Givers can view a "giving circle" which will track the certificates given and how they have spread. This new tool shows how even just a single gift can make a tremendous impact and be a starting point to touch thousands of lives.

-- Community Gives - is enabling participants to give to the "community," which includes registered customers, if participants have additional gift certificates they would like share. By incorporating the "community" give function, participants can spread the gift of giving further and touch the lives of those they may not even know.

"It's time to celebrate one another, celebrate the good things in life and celebrate the gift of giving," said Chessick. "It is absolutely free to give and free to recieve through Feed It Forward, so for a third year, and I proudly ask that you give to families, give to friends, give to neighbors, give to grandparents, give to co-workers, but most of all, give."

Individuals nationwide have equal opportunity to give the free gift certificates away while the quantity lasts. Individuals can visit to participate and learn more about the "Feed It Forward" initiative. Also, visit for a fact sheet, Q&A images and more.

About is the trusted and valued source connecting restaurants and diners nationwide. The company offers savings at more than 15,000 restaurants nationwide with more than 35,000 daily gift certificate options. brings people together to relax, converse and enjoy well-prepared and -served meals at affordable prices. To date, customers have saved more than $500 million through the gift certificate program. has operated since 1999 and is based in Arlington Heights, Ill.

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Stephanie Kneisler
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