Veteran Manager Tom Maffei to Head Primary Wave Talent Management West Coast Operations

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Veteran manager Tom Maffei will be heading the west coast operations for Primary Wave Talent Management, bringing his expertise in the music industry to the growing company.

I'm honored to be part of a company that's embracing the changing elements in the marketplace

Veteran manager Tom Maffei will be heading the west coast operations for Primary Wave Talent Management, bringing his expertise in the music industry to the growing company. Lead by Michael “Blue” Williams, Primary Wave Talent Management, a division of Primary Wave Music, stands poised to become a powerful force to be reckoned with.

“I’m honored to be part of a company that’s embracing the changing elements in the marketplace,” says Maffei. “Primary Wave embodies a strong entrepreneurial spirit, one that I follow closely as well, making us the perfect team. I am excited to see where this blossoming partnership takes us.”

Maffei has accumulated years of meaningful experience, literally working his way up from the mailroom at Sony Music to senior marketing positions at Capitol, Elektra, Arista and Priority Records. While working in promotions and marketing in the music industry, Maffei has been instrumental in paving mainstream success for artists such as Eazy-E, Busta Rhymes and Missy Elliott. Upon the decimation of the major label system, Maffei struck out on his own, and now manages writers and producers such as Grammy-winner Brian Kennedy (Rihanna, Jennifer Hudson, Rascal Flatts), Matty Trump (Fat Joe, Gangstarr, new rap phenom Sam Adams), Troy “Radio” Johnson (Backstreet Boys, Kat Deluna, Jennifer Lopez) and newcomer Ali Tamposi.

“Tom Maffei is an invaluable addition to the Primary Wave family,” says Larry Mestel, CEO of Primary Wave Music. “He brings a wealth of knowledge and enthusiasm to the company that is unique to him alone. Tom is the cornerstone of the expansion of our management operations, and having worked with Tom previously, I have full faith in his abilities to build and lead our west coast management office to great success.”

Michael “Blue” Williams says, “Tom is one of the most gifted managers in the music industry today, and it was imperative that we bring him aboard as Primary Wave Talent Management continues to mature. We have great plans for the future, and Tom is instrumental in implementing and securing our vision.”

About Primary Wave Talent Management
Primary Wave Talent Management is part of one of the largest independent music publisher
and music marketers in the United States, managing artists such as Cee Lo Green, Cody Simpson, Lords & Lady, Big Sean, Saving Abel, Taddy Porter, Volbeat, and 4 Troops as well as writers/producers such as Brian Kennedy, Matty Trump, Troy “Radio” Johnson and Ali Tamposi. Primary Wave Music is a global music company that markets its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Robert Lamm, Jimmy Pankow, and Lee Loughnane of the band Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix , Lamont Dozier and Steven Curtis Chapman. And Developing Artists such as The Airborne Toxic Event, Anberlin, Saving Abel, The Constellatons, New Boyz among many others. Primary Wave is based in New York with offices in Los Angeles and Austin, Texas.

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