We believe that NEST has allowed Ulta and our private label strategy to reach the next plateau by providing excellence and sensory pleasure for our customers. We are confident that what our partnership with NEST has delivered is the best in the market.
New York, NY (PRWEB) November 9, 2010
NEST Fragrances (NEST), a specialized home fragrance manufacturing company, today announced that it has developed a new, sophisticated scented candle collection for Ulta, the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. The new Ulta home fragrance collection, developed under the NEST Private Label division, launches this fall in eight scented candles in two sizes.
“Ulta has always provided great fragrance to our customers, and home fragrance is an important aspect of our category model,” said Janet Taake, Senior Vice President, Merchandising, Ulta. “We have offered several home fragrance collections in the past and continue to strive for higher value and quality with each one. We believe that NEST has allowed Ulta and our private label strategy to reach the next plateau by providing excellence and sensory pleasure for our customers. We are confident that what our partnership with NEST has delivered is the best in the market."
Featuring a premium, highly-refined soy blend wax base with natural, high-quality, lead-free cotton wicks, the Ulta home fragrance collection includes scents that span across the most popular fragrance categories. From citrus to aromatic and gourmand to floral, fragrances include Coconut Lime, Exotic Citrus, Lavender & Rosemary, Ocean, Pear & Pomegranate, Pink Peony, Silver Pine and Vanilla Crème.
“We are very pleased with the final outcome of this well-rounded collection and we know Ulta’s customers will love the superior fragrances and sleek design of these beautiful candles,” said Laura Slatkin, Founder and CEO, NEST Fragrances. “The Ulta team was a pleasure to work with through every step of the development process, and their creative and collaborative approach made our partnership all the more successful. We work very hard to capture each client’s unique brand image and style through innovative home fragrance products, and I am thrilled to say that we have done just that with this new collection for Ulta.”
“The Ulta brand continues to demonstrate our commitment to reaching a ‘best-in-class’ stature for our growing customer base,” continued Taake. “Our private label strategy is for continuous improvement and great consumer value. This collection is a clear manifestation of that goal. We are committed to providing the best for our customers, and to continuously improving our entire customer experience. The fragrance category is an important aspect of Ulta's business focus. We will continue to expand our product offerings as we grow, and the new Ulta home fragrance collection is just one example of that commitment."
Housed in thick-rimmed, round modern glass jars, Ulta candles are available in a 7 oz. single votive ($14.50; burns for approximately 45 hours) and a 13.5 oz. three-wick candle ($19.50; burns for approximately 90 hours). They are available for purchase in Ulta stores and on ulta.com.
About NEST Fragrances
NEST Fragrances (NEST) is a specialized home fragrance manufacturing company founded by Laura Slatkin. Laura has a long-standing reputation as a leader in the home fragrance industry and is well-known for her luxurious scented candles, room sprays, diffusers and other essentials for rooms and environments. NEST draws on decades of experience in the home fragrance industry with a special expertise in designing, developing, producing, distributing and marketing home fragrance collections that capture each client’s unique brand image and style. For more information on NEST, visit http://www.nestfragrances.com. NEST can also be found on Facebook and Twitter.
ULTA is the largest beauty retailer in the United States to provide one-stop shopping for prestige, mass and salon products and services. ULTA offers affordable indulgence to its customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. ULTA offers a unique combination of over 21,000 prestige and mass beauty products across the categories of cosmetics, fragrance, hair care, skincare, bath, salon styling tools and professional hair care products. The Salon at ULTA, located within each store, provides convenient services at affordable prices with licensed Designers and Skin Therapists. ULTA currently operates 386 stores across 40 states and distributes its products through the Company’s website: http://www.ulta.com.
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