B2B Soft Announces Chaka Adams as Marketing Manager

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Company Continues Expansion Efforts by Creating a New Marketing Department

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce that Chaka Adams, an innovative marketing trendsetter, has taken the reigns as their new Marketing Manager. Adams’ new position is part of a larger global expansion plan for B2B Soft.

Equipped with the “know-how” to succeed in marketing within the wireless industry, Adams will be responsible for developing and maintaining the brand’s image and originating marketing and communication plans to produce new business while preserving and enhancing existing business.

“I am excited to join a pioneering and forward-thinking company like B2B Soft,” said Adams. “Because of my prior experience in the telecommunications industry, I am ready to develop and drive successful marketing and sales campaigns that are innovative and outside-the-box.”

“Chaka brings with her a wealth of industry experience which makes her well placed to further develop B2B Soft's customer base through new and engaging marketing," said Don Rossi, Vice President of Sales and Marketing. "She has a fresh perspective which is ideal for extending our company's reach in the market place. We are thrilled to have her as part of our team."

Adams has extensive industry experience serving in sales and marketing roles with MetroPCS, Cricket Communications and Comcast. She holds a BA in Communications from Temple University where she graduated as a Gates Millennium Scholar.    

About B2B Soft:
B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and consulting services. Located in New York City, B2B Soft continues to innovate with its wide range of products such as Wireless Standard and Retail Time. http://www.b2bsoft.com

About Wireless Standard:
B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft’s .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 4,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations. http://www.wirelessstandard.com


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