Princeton, NJ (PRWEB) December 21, 2010
As the debate over the pros and cons of barefoot running continues among runners, podiatrists and sports trainers, Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com) looks at the problem from a different angle. Buck says, “From a strictly cosmetic standpoint, it’s rather amazing that some of these runners’ feet look pretty good in spite of the stress placed on them.”
Over time, interest in minimalist or “barefoot” running has skyrocketed, aided by the popularity of Chris McDougall’s New York Times bestselling book, Born to Run (Knopf). Since more runners are training barefoot either part or full-time, questions about whether it’s actually advisable has become a hot topic among podiatrists and other foot care experts.
While many coaches believe barefoot training is beneficial for strengthening intrinsic musculature, there is a high risk of injury for runners who are overzealous in making the transition from shod to barefoot without gradually adapting to a different sense of protective sensation.
Xenna Corporation is a distributor of natural foot care products sold nationwide in stores like Walmart, Walgreens, Rite Aid, CVS and others. Xenna foot care products have been used by professional and amateur athletes alike.
“Regardless of the sport,” says Buck, “it’s our experience that athletes pay more attention to their feet and foot wear than the average person. This is especially true of barefoot runners, for obvious reasons.”
Xenna sells foot care products that focus on the exfoliation of keratin - the protein contained in skin and nails. For many with unsightly feet, Xenna's topical, exfoliating products are a major breakthrough.
Used by podiatrists since 2001, NonyX Nail Gel (http://www.nonyx.com) was rated as a “top niche brand” by Drug Store News in 2010. Xenna Corporation was also a recipient of the TOP 50 Research Facilities Award in 2006.
Patented, natural NonyX® Gel (pronounced “Non-X”) softens, breaks down and removes keratin debris - the discolored or yellow granular substance under toenails that makes them so unattractive. Applied twice daily, NonyX Gel results in improved nail color and clarity within 5 to 9 months as keratin debris is exfoliated. Once keratin debris is removed, continued use keeps nails clear and healthy-looking. NonyX is on Facebook at http://www.facebook.com/pages/Nonyx-Nail-Gel/126217594112519?ref=ts.
For dry heels and hardened soles, Xenna’s CalleX® Natural Enzyme Ointment (http://www.callexointment.com) exfoliates dry scales and softens all areas of the foot by holding in moisture and letting the patented enzymes in CalleX smooth-away any dead, dry or hardened skin on heels, soles and toes. CalleX Ointment is also sold nationwide at Walgreens and Rite Aid drugstores in the foot care section. It can also be found in Publix, HEB and Stop & Shop grocery stores. CalleX is on Facebook at http://www.facebook.com/pages/Callex-Exfoliating-Ointment/177971592235302?ref=ts.
Like NonyX Nail Gel, CalleX Ointment is diabetic-friendly and free of potentially irritating urea, salicylic acid, parabens, lanolin, preservatives and colorants.
“Everyone wants attractive feet,” notes Buck. “Some people are born with them. But for most of us good-looking feet require some form of personal attention to nail cutting and foot moisturizing.”
“Runners need to take particular care of their feet - whether in shoes or not – and many will no doubt try running barefoot just out of curiosity.” concludes Buck. “However, for those of us who aren’t runners (or beyond the age where running is easy) walking barefoot is still delightful and showing off attractive feet in sandals should always be a seasonal pleasure.”
NonyX can be found in the footcare aisle at Walgreens, CVS, Walmart, Rite Aid, Duane Reade, Kinney Drugs, HEB and Kerr Drug, Publix, Medicine Shoppe, ShopKo, Harris Teeter, Hannaford, Sweetbay and online at http://www.drugstore.com.
CalleX Ointment is available in the footcare aisle at Walgreens, Rite Aid, Kinney Drugs, Publix, Medicine Shoppe, HEB, Kerr Drug, Stop & Shop and online at http://www.drugstore.com.
For special offers and news about Xenna products, follow Xenna on Twitter at http://www.twitter.com/xennacorp.
Xenna is currently offering free shipping for those who order online at http://www.xenna.com.
All Xenna products are made in the USA and not tested on animals. Xenna products are also biodegradable.
About Xenna: Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email info(at)xenna(dot)com. View their press page at http://www.xenna.com/xenna_pressPage.html .