Reaching 10,000 pounds within six months of launching UBB proves that this business model is sustainable, viable, and has the potential to do a tremendous amount of good for the environment.
Philadelphia, PA (PRWEB) October 14, 2010
The eco-fashion brand United By Blue collected its 10,000th pound of trash since May while cleaning a stretch of the Delaware River by Penn Treaty Park in Philadelphia. United By Blue employees picked up bottles, cans, and even an old basketball, trash that would otherwise pollute the world's oceans.
For every one product sold, the company promises to remove one pound of trash from the planet's oceans. They do this through company-organized clean-ups. They have held more than twenty of these events across the country with universities, retailers, and local volunteers. "Reaching 10,000 pounds within six months of launching UBB proves that this business model is sustainable, viable, and has the potential to do a tremendous amount of good for the environment,” Brian Linton, the company’s founder, said following the clean-up. With this clean-up, the company steps closer to its goal of collecting 12,000 pounds of trash by the end of this year.
Some of the weight comes from heavy debris like tires and shopping carts but most of the trash that the company collects is plastic litter. They have collected over 8,000 recyclable items like bottles and cans, items that don’t decompose and will often float out to sea and harm marine wildlife.
14 billion pounds of trash enter the oceans every year. United By Blue hopes to reduce this number by collecting trash from waterways and oceans and by raising awareness about ocean pollution. To find out if there is a clean-up happening near you, check their interactive map at UnitedByBlue.org.
About United By Blue: An apparel and accessories brand committed to ocean conservation, United By Blue has been removing trash from rivers and beaches since it was founded in May, 2010. For every one product sold, they remove one pound of trash from the planet's oceans. Based in Philadelphia, United By Blue organizes clean-ups with universities, retailers, and local volunteers across the country. They plan to collect another 2,000 pounds of trash by the end of this year. United By Blue makes their products with organic materials and and is committed to eliminating the use of plastic in business operations. Products can be found in retail stores and in the brand's online shop.