Kicking Off The New Year With A New Look

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B2B Soft Unveils Their New Website Just In Time For The New Year

New Year’s Day is typically a time to reflect on the past 365 days of the previous year as well as optimistically look forward to the next 365 days ahead. For B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, the New Year is a launching pad to the most exciting year in the company’s history. With a new website recently unveiled, B2B Soft has aggressively positioned itself as a leader in retail management solutions specifically designed for the wireless retail industry.

Wireless Standard, B2B Soft’s flagship product, got a facelift with the reveal of the new website at The redesigned site reflects the company’s growth into more than 4,000 retailers nationwide. “The new site has a fresh feel which will make B2B Soft and Wireless Standard appeal to a broader audience,” adds Gary Khabinski, CEO of B2B Soft. He further describes his enthusiasm about the new website, “This is about building a meaningful relationship with the public who are just being introduced to our company and its products and services. It also enhances our relationships with existing customers and partners by giving them the exceptional service they’ve come to expect from B2B Soft.”

Enhanced resources on the newly launched include an interactive Product Tour that highlights the benefits of Wireless Standard, a shopping cart for purchasing Retail Hardware, as well as links to the company’s profiles on Twitter, LinkedIn and Facebook. The new website has a more modern look and feel. There are easy-to-complete forms available for sales, support and partnership requests. Visitors are able to access anything they need with just a few simple clicks.

Coinciding with the launch of the Wireless Standard website, B2B Soft also revealed their new corporate site at Users of the corporate site can access information on B2B Soft’s executive team as well as job postings and company news.

“Not only have we changed the face of Wireless Standard, we’ve also made changes within our company by relocating our corporate office to the heart of the financial industry in New York City as well as new relationships with leading partners throughout the wireless industry. Our new corporate website emulates our expansion efforts,” said Don Rossi, Vice President of Sales and Marketing at B2B Soft.

Whether you’re a retailer looking for new ways to effectively manage your business or a technology junkie looking for the next big thing to hit the wireless industry, both websites, and, has something for everyone. Don’t let the next 365 days of the New Year pass you by without experiencing something new!

About B2B Soft
B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and consulting services. Located in New York City, B2B Soft continues to innovate with its wide range of products such as Wireless Standard and Retail Time.

About Wireless Standard
B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 4,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.


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Chaka Adams
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