Marketing IQ Announces Launch of ClearInsights, Industry Leading Catalog Analysis Product

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In a time of heightened requirements for marketing accountability and responsibility, it comes as a great shock that 27.8% of catalogers, according to Multi-Channel Merchant, do not have a formal program in place for measuring their catalog’s performance. Marketing IQ, in reaction to this industry need, officially announced the launch of ClearInsights, an industry leading catalog analysis product. Marketing IQ’s ClearInsights is a productized offering which measures the performance of catalogers fall and holiday issues by providing comprehensive and insightful analysis.

In a time of heightened requirements for economic accountability and responsibility, it comes as a great shock that 27.8% of catalogers, according to Multi-Channel Merchant, do not have a formal program in place for measuring their catalog’s performance. Marketing IQ, in reaction to this industry need, officially announced the launch of ClearInsights, an industry leading catalog analysis solution. Marketing IQ’s ClearInsights is a turnkey solution which measures the performance of catalogers fall and holiday issues by providing comprehensive and insightful analysis.

“As catalogers prepare for 2011 it is imperative for them to evaluate both what was successful and unsuccessful in their latest holiday and fall efforts. This turnkey approach is a great way for companies that are not currently measuring their performance to take advantage of the tools which larger and more profitable companies have used for years” says Marketing IQ President James Hoskins. “The ClearInsights product evaluates a catalog’s performance through the use of key metrics which provide accurate analysis and actionable insights that will help shape the performance of their future catalog efforts.”

For catalogers who have a measurement plan in place, Marketing IQ‘s ClearInsights product adds value by freeing up staff time and providing industry leading analytics at a very affordable price. ClearInsights helps businesses understand key metrics such as ROI, Average Order Size, Customer Reactivation and Customer Attrition, just to name a few. The product which is currently available brings a heightened level of accountability and performance measurement to multi-channel retailers.

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Marketing IQ, Inc. is a full service marketing firm based in Chicago, Illinois. Marketing IQ provides a broad range of marketing services with a specific focus on data driven marketing insights, strategic development, and marketing performance testing and analysis. Marketing IQ services a broad range of industries including multi-channel retailers, financial, education and non-profit organizations.

For more information, please call (312) 239-0720or visit http://www.mkt-iq.com.

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Marc Shull
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