Beyond the Backyard Burial: Now the Memory of Your Beloved Pet Lives on with™.

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Former exec launches™ – an online pet memorial site to help families deal with loss of animal companions.

Sam Tharp, former VP at, officially launched the beta version of™ ( today, a new social network for pet owners, designed to help them deal with the death of their dog, cat, bird, fish or other animal companions - offering free tribute pages, community support forums and local pet funeral company listings.

“There are over 71 million households with pets in the U.S. Pets are literally part of our families, either playing with the kids, or playing the role of kids in homes without children,” said Sam Tharp, Founder and CEO of “We created as a dignified place to gather, mourn and pay tribute when a beloved pet has died. It’s free, it’s user-friendly and it helps people through an emotionally challenging time.”

Market trends confirm that “pet parents” want to treat the furry, feathered and finned members of their family with the same care as their human counterparts, as evidenced by the growth in premium pet food and supplies, medical insurance, and now, even in end-of-life services. While the overall $45.5 billion pet industry grew 5% in 2009, despite recessionary pressures, the demand for pet funeral services is “skyrocketing”, according to the report State of the Industry: Funeral and Cremation Services and Supplies, U.S., from Sundale Research, an independent market research firm.

To help fill this growing need,’s mission is to be the one-stop resource for grieving pet owners, where you can:

Create a Free Tribute
Post a free tribute page honoring your pet in less than three clicks, 24 hours a day, 7 days a week. Tell your pet’s story with words, photos, even videos. Forward the tribute as notification to family and friends of your pet’s passing. Invite them to sign the guestbook and add their recollections as well.

Visit the supportive Community Forum, where you can find comfort, and exchange experiences with others who are similarly grieving. Engage in end-of-life discussions, such as Cremation vs. Burial, When to Euthanize, Filling the Void with a New/Replacement Pet.

Find Services
Use the company directory to locate pet funeral service providers in your area, with consumer rated feedback.

Get Advice
Check out Petrib’s library of helpful articles and tips, such as Coping With The Loss of a Pet, or How to Tell Your Child When a Pet Has Died.

While is mainly aimed at an adult audience, Tharp added that the site was tested with children throughout the development process to help parents work with children to overcome the grief of losing a beloved family pet.

“The hope is that gives parents an extra tool to help children mourn the loss of a pet, offering a virtual farm/green field/fishbowl in the sky,” Tharp concluded.

About is the only free, pet funeral planning, notification and memorial service dedicated to the fast, efficient and dignified planning and posting of funeral details and tributes. Sam Tharp, Founder and CEO, created to help people through the pet funeral planning, notification and tribute processes that impacts every pet owner at one point or another. Sam formerly held senior management positions with global industry leaders, such as, America Online, Inc., Dell Computer Corporation and Time Warner, Inc. Sam holds a bachelor’s degree in economics and English from the University of Cape Town, South Africa. For more information, visit

Media should contact PR Lisa Kauffman @ 978-505-1310 or austin_siena(at)yahoo(dot)com for interview requests.


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Lisa Kauffman
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