GEM Merchandising Streamlines Business Operations With Configurable Software Solution From Global Bay Mobile Technologies

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Global Bay’s Leading Mobility Software Helps GEM Improve Efficiency, Grow Business

Global Bay

“Immediately following the application’s deployment, GEM Merchandising experienced quantifiable benefits and improvements to its business productivity.”

Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, today announced the successful deployment of a mobile merchandise management application implemented by GEM Merchandising, a UK-based retail merchandising company. This customized business process enforcement tool built on the Global Bay Mobile platform provides GEM with the flexibility to match the needs of its customers on a project basis and tailor the process to the way their end retail customers require it to be implemented. By implementing a mobile application on the Global Bay software platform, GEM Merchandising has the flexibility to deploy its merchandising management tool across multiple devices.

Prior to implementing the Global Bay Mobile application, GEM used an entirely paper-based system. GEM associates would conduct in-store projects on a paper job sheet and return them to the office for manual data entry, which became increasingly untenable as the GEM client base continued to grow.

With the Global Bay solution, GEM staff now input its retail customers’ job requirements directly into a mobile device, allowing GEM project managers to record activity progress and wirelessly transfer the data to the backend reporting systems in GEM’s head office. With the real-time capabilities of the system, GEM’s clients now have the opportunity to change a product display while GEM’s merchandiser teams are still in the store.

“Before we implemented our mobile solution, we engaged in the cumbersome process of manually transcribing written data into our reporting system,” said Tony Duggan, GEM Merchandising Operations Director. “Since deploying our new mobile software built by Global Bay, we’ve seen business productivity increase by approximately 25%, and our clients are thrilled to be receiving more accurate project information in a more timely manner.”

“The business process enforcement tool we developed for GEM Merchandising is a great example of a customized implementation on the GB Mobile retail platform,” said Global Bay Managing Director Justin Coward. “Immediately following the application’s deployment, GEM Merchandising experienced quantifiable benefits and improvements to its business productivity.”

About Global Bay
Global Bay Mobile Technologies is a leading provider of next-generation mobile retail software that significantly enhances retailer-to-consumer interaction. Its patented technology platform generates tangible ROI by driving store traffic, increasing units per transaction (UPTs), and improving the in-store consumer experience. Global Bay’s unique, holistic approach to mobile leverages retailers’ existing POS, e-commerce, and store systems and operates on all handheld devices including Apple, Windows, and Android. Retailers deploying Global Bay have the flexibility to choose their preferred back-end technology and mobile device. Global Bay customers include Guess Jeans, Timberland, True Religion, Crocs, and other leading retailers. Founded in 2002, Global Bay is a private company headquartered in South Plainfield, New Jersey with offices in the United Kingdom. For more information, please visit or on Twitter @GlobalBay.

About GEM Merchandising

Based in Sittingbourne, Kent, GEM's nationwide coverage area includes England, Wales, Scotland, and Ireland. GEM’s on-going sales and merchandising teams are supported by a tactical team that specialise in one-off product placement and emergency services in order to provide a quick and efficient response to meet client's requirements.

GEM’s provides full training to all their merchandisers, undertaking new training programmes for each new client. This is supported by regular spot checks by our management team to ensure continuity of standards nationally. For more information please visit

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Lisa Picasso or Matt Calderone
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