Paul’s TV Selects Ignify to Implement Microsoft Dynamics AX for Retail

Share Article

Paul’s TV expects better supply chain, financial management, customer relationship management, efficiency, predicts positive ROI in less than 12 months from go-live.


“We expect the move to Microsoft Dynamics AX and Ignify to provide significant value for our company. The programs are familiar to our people, flexible for our needs and scalable enough to grow along with us." Babak Ghaznavi, president at Paul’s TV

Paul’s TV has chosen Ignify to bring the power and efficiency of Microsoft Dynamics AX for Retail and eCommerce for Dynamics to its business and IT systems. The new technology will handle key business processes for Paul’s TV, including Store Point of Sales, Web Order Entry, Inventory Management, Rebate Management and Financial Systems.

Based in Irvine, CA, Paul’s TV chose Ignify because of Ignify’s deep understanding in multi-channel retail, expertise with the Dynamics AX for Retail solution and ability to tie together it’s 40+ store brick and mortar operations with it’s online web store.

“We expect the move to Microsoft Dynamics AX to provide significant value for our company,” said Babak Ghaznavi, president at Paul’s TV. “The programs and features are familiar to our people, flexible for our needs and scalable enough to grow along with us. Ignify’s expertise with Microsoft Dynamics made them the right choice to help make this project a success.”

Paul’s TV will be rolling out Microsoft Dynamics AX 2009, a complete end-to end ERP solution from customer and vendor management, inventory control, financials and customer service all seamlessly integrated to eCommerce for Dynamics and Dynamics AX for Retail Point of Sale (POS). The entire solution is based on Microsoft technologies including Microsoft SQL 2008, SQL Reporting Services, Microsoft Office and SharePoint 2010.

“Microsoft Dynamics products provide the most out-of-the-box benefits for our customers, along with an architecture that enables us to put our knowledge and experience to work for Paul’s TV and our other customers,” said Eric Shuss, president – ERP Division at Ignify.

Ignify is a Microsoft Gold Certified Partner specializing in ERP, CRM and eCommerce solutions headquartered in Los Angeles with locations in Silicon Valley, Phoenix, Nashville, Manila, Pune and Bangalore. Ignify was selected as the finalist for the 2010 Microsoft Retail partner of the year and has been part of the prestigious Microsoft Dynamics Inner Circle and Presidents Club. eCommerce for Dynamics has been implemented at over 200 customer sites and ties together the web with the Microsoft Dynamics ERP and CRM solutions.

“Microsoft invests heavily in our partners to ensure they have all the latest information and resources at their fingertips to develop the world’s best solutions for our shared customers,” said Michael Park, corporate vice president for U.S. Microsoft Dynamics at Microsoft Corp. “Ignify has demonstrated know-how helping Paul’s TV and its other customers generate business value with Microsoft Dynamics products.”

Microsoft Dynamics is a line of financial, customer relationship and supply chain management software that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

About Ignify
Ignify is a privately-held ISO 9001 certified company focused on the mid-market and enterprise business space for ERP, CRM and ecommerce implementations. Ignify is a Top-tier Microsoft Gold Certified partner ranked in both the Microsoft Dynamics Inner Circle and the Microsoft Dynamics Presidents Club in 2009. Ignify was also ranked in the Microsoft Partner of the Year Finalists in 2010. Ignify has offices in Los Angeles, Silicon Valley, Nashville, Chicago, Toronto, Manila, Pune and Bangalore. For more information, visit or call 888-446-4395. Follow Ignify on twitter @ignifydax or read its blog at

About Paul’s TV
Paul founded Paul’s TV (and appliance at the time) over 46 years ago with a $1000 loan from a relative. Working out of one small store in La Habra, CA, Paul’s TV changed forever in 1978 with the introduction of the Big Screen TV.

Paul’s TV now has locations in Southern California, Massachusetts, and Michigan. Our two California superstores in La Habra and West Los Angeles, coupled with our stores inside Living Spaces, Jordan’s Furniture, and Art Van Furniture, make Paul’s TV the ideal place to purchase your new big screen television. Since we specialize in televisions, we truly are the “King of Big Screen”.

Other product or service names mentioned herein are the trademarks of their respective owners.

For more information about Ignify:
For more information about Paul’s TV
For more information about all Microsoft Dynamics products:

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elizabeth Quesada
562 219-2000 ext. 301
Email >
Visit website