Boston, Mass. (PRWEB) January 7, 2011
Winsper, an independent strategic marketing and creative communications firm, announced today it has been hired by Hypertherm to provide marketing strategy counsel, branding, digital, POS and program execution across multiple company-wide initiatives.
“After reviewing multiple firms in the greater Northeast corridor of the U.S., we landed on Winsper. Their blend of strategy and creativity combined with specific experience with the manufacturing industry leveraging the independent dealer channel was very attractive to us,” states Reese Madden, Director of North American marketing.
Hypertherm (http://www.hypertherm.com), based in Hanover, NH, is a global designer and manufacturer of the world’s most advanced metal cutting systems. Hypertherm’s mission is to provide customers with the best cutting equipment and service in the industry. For more than 40 years, the company has focused on founding principles of customer focused innovation. This relentless commitment is why Hypertherm systems consistently outperform the competition in cut quality, productivity, and operating costs.
Winsper is a “thinking” firm headquartered in Boston, MA. Winsper devises new ways for its clients to build their brand value over time and sales ovenight by providing integrated solutions across all facets of clients’ business that include strategy, marketing, advertising, digital and creative communications. Winsper is an independent agency representing both emerging and established companies in a variety of industries including manufacturing, finance, high-tech, retail, luxury and consumer markets. Client experience includes STIHL USA, Inglesina and Museum of Fine Arts, Boston. For more information, go to http://www.winsper.com
Hypertherm designs and manufactures advanced metal cutting systems for use in a variety of industries such as shipbuilding, manufacturing, and automotive repair. Its product line includes handheld and mechanized plasma and laser systems, consumables, as well as CNC motion and height controls and cutting software. Hypertherm systems are trusted for performance and reliability that results in increased productivity and profitability for tens of thousands of businesses. The New Hampshire based company’s reputation for metal cutting innovation dates back more than 40 years, to 1968, with Hypertherm’s invention of water injection plasma cutting. The company, consistently named one of the best places to work in America, has more than 1,000 associates along with operations and partner representation worldwide. For more information, please visit http://www.hypertherm.com.