It is rich in recent and historical anecdotes, and makes interesting, real-world connections between our biology and our present predicaments.
San Jose, CA (PRWEB) January 7, 2011
Media partner of ABC Television Group, GreenRightNow.com, has recognized The Watchman’s Rattle: Thinking Our Way Out of Extinction, by Rebecca D. Costa, as one of the best “green” books of 2010.
Selections were made by Editor Barbara Kessler, and released via GreenRightNow.com, ABC Television Group affiliates and independent television stations around the country.
“Ms. Costa's book fills a gap for readers of green literature,” said Kessler. “It takes a step back to examine the motivations, and behavioral failings, that contribute to our current stalemate on climate action, and other urgent issues. Any serious student of sustainability will find much to contemplate as Costa details the ‘supermemes’ of over-specialization, blaming and ‘extreme economics’ that sabotage progress. Following its own advice -- to seek clarity in complexity -- The Watchman's Rattle also avoids the dry, academic writing that so often sabotages such books. It is rich in recent and historical anecdotes, and makes interesting, real-world connections between our biology and our present predicaments.”
With thousands of green-related books published annually, Costa says that she is honored to be included in the short list of books chosen by Kessler for recognition. “As a first time author, I can’t think of a nicer compliment than to be singled out by GreenRightNow.com. This website is a favorite of mine because it disseminates constructive information about what each of us can do to have a positive impact on the environment.”
Numerous accolades have been bestowed upon The Watchman’s Rattle, including positive reviews in Library Journal, Inc. Magazine, CNN’s Larry King Live, The Huffington Post, and The New York Journal of Book Reviews. It has also received endorsements by renowned thought leaders such as Dr. Edward O. Wilson, Sir Richard Branson, Senator Bill Bradley, Tina Brown, John Perkins and Temple Grandin. Trudie Styler, wife of musician Sting, avid environmentalist, and founder of the Rainforest Fund, praised the book as follows: “A salutary warning against inaction, lazy thinking and partisan politics, The Watchman’s Rattle should be compulsory reading for world leaders at this crisis point in our existence.”
Foreign rights for the book have been secured by some of the largest international publishing houses, including those in China, Korea, Brazil, the UK and Australia. Hollywood has also taken notice. Film rights for the book are currently being discussed with producers who are interested in adapting the book into a full-length feature. In addition, release of The Watchman’s Rattle has led to the launch of Rattler Radio - a weekly talk show where Costa offers commentary on current events and interviews experts from around the globe.
According to Costa, the radio program, movie opportunity and recognition by web sites such as GreenRightNow.com, have all conspired to propel The Watchman’s Rattle to the top one percent of sales on Amazon.com today. “A lot of people don’t have time to read. Some of my friends have their radio going all day. Others get their information exclusively from the internet or television. To stimulate widespread change – whether it’s the way we look at the environment, terrorism or education – you have to hit all these venues,” she concludes.
The Watchman’s Rattle is a lead title by Vanguard Press, a member of the Perseus Books Group, and was released nationwide on October 12, 2010. It speaks to our ability to thrive in the complex world we have created. The book posits that the escalating complexity of our personal lives, technological capabilities, and governmental policies have led to conditions that have outpaced our ability to manage them. Costa offers an opportunity to manage increased complexity by revealing scientific evidence that the human brain can be retrained to comprehend, analyze, and resolve intricate problems.
Additional information can be found at http://www.rebeccacosta.com, including reviews, articles, videos, archived Rattler Radio shows and upcoming appearances.
Rebecca D. Costa is a sociobiologist whose unique expertise is to spot and explain emerging trends in relationship to human evolution, global markets, and new technologies. A popular speaker at thought-leader and technology conferences, as well as major universities, she is the former CEO of Silicon Valley start-up Dazai Advertising, Inc., where her clients included such innovators as Apple Computer, Hewlett-Packard, Oracle Corporation, 3M, Amdahl, Siebel Systems and General Electric. She currently hosts a weekly talk radio show broadcast to the Central Coast region of California, and soon to other markets around the country.
GreenRightNow.com was founded in 2007 and is dedicated to helping the public start living a green life — right now. They examine simple things you can do, or take bigger projects and break them down into easy-to-do steps that can be accomplished by anyone with just a bit of willpower. Their content is provided to media partners around the country, such as the ABC TV Group.
About the Perseus Books Group
The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties. Named Publishers Weekly 2007 Publisher of the Year, its member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and with Nation Books. Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is also the leading provider of sales, marketing and distribution services to independent publishers. For more information, visit http://www.perseusbooks.com.