In-Depth Hands-on Workshops Delivered By Analytics Experts and Leading Practitioners at Predictive Analytics World March 13-17, 2011, San Francisco, California

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Predictive Analytics World announces four full day workshops, led by John Elder, Elder Research; Dean Abbott, Abbott Analytics; James Taylor, Decision Management Solutions and Max Kuhn, Nonclinical Statistics, Pfizer.

Predictive Analytics World (, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today announced four full-day workshops taking place immediately before and after the 2 day conference program, between March 13 and 17, 2011 in San Francisco. These highly-attended workshops are led by leading predictive analytic experts and are in addition to the March 14-15 2011 conference.

The four full-day workshops offer both technical and business expertise:

Driving Enterprise Decisions with Business Analytics – March 13, 2011
James Taylor, CEO, Decision Management Solutions

This workshop covers the principles of Decision Management, its application to critical business processes, and the appropriate use of available technology. It will show you how to identify and prioritize the operational decisions that drive your organization's success, introduce business rules as a foundation to automate these decisions, link these decisions to data mining and predictive analytics and discuss how to ensure continuous improvement and competitive advantage using adaptive control. For more information, visit

R for Predictive Modeling: A Hands-On Instruction – March 13, 2011
Max Kuhn, Director, Nonclinical Statistics, Pfizer

This one-day session provides a hands-on introduction to R, the well-known open-source platform for data analysis. Real examples are employed in order to methodically expose attendees to best practices driving R and its rich set of predictive modeling packages, providing hands-on experience and know-how. R is compared to other data analysis platforms and common pitfalls in using R are addressed. For more information, visit

The Best and Worst of Predictive Analytics:
Predictive Modeling Methods and Common Data Mining Mistakes – March 16, 2011
John Elder, Ph.D., CEO and Founder, Elder Research, Inc.

This one-day session surveys standard and advanced methods for predictive modeling. Dr. Elder will describe the key inner workings of leading algorithms, demonstrate their performance with business case studies, compare their merits, and show you how to pick the method and tool best suited to each predictive analytics project. Methods covered include classical regression, decision trees, neural networks, ensemble methods, uplift modeling and more. For more information, visit
Hands-On Predictive Analytics – March 17, 2011
Dean Abbott, President, Abbott Analytics

"Hands-on Predictive Analytics" puts predictive analytics into action. This one-day workshop leads participants through the industry standard data mining process, from Business Understanding through Model Deployment, approaching each stage of this process by driving a state-of-the-art data mining software product. In this way, attendees gain direct experience applying this "best practices" process, and ramp up on an industry-leading tool to boot. For more information, visit
For more see or view the agenda at-a-glance:

PAW's San Francisco 2011 program is the richest and most diverse yet, including over 30 sessions across two tracks - an "All Audiences" and an "Expert/Practitioner" track -- so you can witness how predictive analytics is applied at Bank of America, Bank of the West, Best Buy, CA State Automobile Association, Cerebellum Capital, Chessmetrics, Fidelity, Gaia Interactive, Google, HealthMedia, Hewlett Packard, ICICI Bank (India),, Orbitz, PayPal/eBay, Richmond, VA Police Dept, U. of Melbourne, Yahoo!, YMCA, and a major N. American telecom, plus insights from projects for Anheuser-Busch, the Social Security Administration and Netflix.

About Rising Media
Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, Web Effectiveness Conference and Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Spain.


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