Indianapolis, IN (PRWEB) January 10, 2011
Fifth Gear, the outsourced order fulfillment, contact center and ecommerce services provider for retailers, announced today a partnership with Bronto, the industry-leading provider of email marketing services for ecommerce. The partnership includes technology integration between Bronto’s email platform and Fifth Gear’s proprietary order management systems, enabling Fifth Gear clients to leverage Bronto’s advanced customer segmentation features for targeted email marketing.
Bronto’s email marketing solution is designed specifically for ecommerce retailers, a significant factor in the partnership selection process for Fifth Gear, who works exclusively with such clients. The platform is proven to improve online retailers’ return on marketing investment through its advanced segmentation tools and detailed performance insights, allowing them to reach customers with relevant content that improves customer relationships and drives sales.
“Bronto is the perfect email marketing partner for our ecommerce clients,” commented Matt Konkle, president of Fifth Gear. “We only partner with those companies who will grow our clients’ businesses and contribute to their success. Bronto’s email platform brings measurable value to retailers’ bottom lines.”
According to Joe Colopy, Bronto CEO, “Fifth Gear’s retail clients have loyal customer bases and a great opportunity to improve those relationships through email marketing.” He says, “We’re excited to offer our platform and expertise to help grow their businesses. We love to see great retailers engage profitably with loyal, happy customers.”
About Fifth Gear
Fifth Gear (http://www.inFifthGear.com) provides warehouse and fulfillment operations, customer contact center services, and interactive marketing services for specialty retailers and manufacturers of consumer products. The Company serves as a single source partner to its clients, providing access to the industry expertise, infrastructure and technology they require to drive revenue growth and improve operational efficiencies in today's changing retail environment. Through its online marketplace, LastandFinal.com (http://www.LastandFinal.com), Fifth Gear is also building a multi-category online discount retailer of new, clearance and ‘excess stock’ specialty merchandise. The Company serves over 100 multichannel retailers today and continues to grow its client base each month.
Bronto Software is the leading provider of email marketing for e-commerce. Bronto’s award-winning Client Services team helps retailers achieve sales goals with strategically sound email marketing campaigns. The powerful platform features advanced segmentation, triggered messaging, transactional email, extensive reporting, an API and integrations with other key e-commerce applications. Bronto's intuitive, enterprise-level application drives revenue for customers like Gander Mountain, Etsy, and Timex.